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Chrysler Reveals Logo for Upcoming Viper

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author photo by Jeffrey Archer February 2012
  • Dubbed "Stryker," the new logo features an angry snake.
  • Stryker is the third-generation Viper emblem.
  • The logo was penned by Chrysler designer Vince Galante.


Although Chrysler isn't showing off its new fifth-generation Viper until the New York International Auto Show in April, the automaker already revealed the exotic sports car's new logo ahead of its debut. Officially dubbed "Stryker," the new emblem is said to be inspired by previous Viper logos and the lines of the all-new model.

While the Viper's new Stryker emblem retains the five-sided dimensions of the model's earlier logos, it features an entirely new design that includes an angry snake ready to strike. Although previous Viper emblems showed only close-up renderings of a snake's head, the Stryker logo adds a portion of the reptile's body coiled in a striking position with an aggressive look highlighted by pronounced fangs and enraged eyes. According to Chrysler, the logo was penned by Viper fan and owner Vince Galante, a young product designer in the automaker's truck studio.

The Stryker logo will be the third to grace the Viper's wide, low-slung exterior. The first, dubbed "Sneaky Pete," debuted with the original Viper RT/10 in 1992 and featured a fanged snake standing upright with a mischievous grin. The next logo, called "Fangs," replaced Sneaky Pete with the release of a new Viper in 2003 and included a frontal image of a fanged snake ready to attack.

While the practice of one model using a unique symbol instead of a more familiar brand logo is unusual for many automakers, it's commonplace among high-performance American cars. In addition to the Viper, both the Chevrolet Corvette and Ford Mustang feature their own distinct emblems that separate the sports cars from other models.

The upcoming Viper has drawn considerable speculation in the automotive press since the previous model's cancellation after the 2010 model year. Chrysler has confirmed very few details about the sports car except to say it's "not based on anything else" and will be "a more forgiving car to drive and accessible to more people."

But the automaker did confirm that the new Viper will officially be sold under the enthusiast-oriented SRT brand - an acronym for "Street and Racing Technology." While many high-performance Dodge and Chrysler models carry SRT badging today, the Viper will mark the debut of the performance division as its own stand-alone nameplate.

What it means to you: The next generation of Chrysler's ultimate sports car is almost here.

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Chrysler Reveals Logo for Upcoming Viper - Autotrader