Volvo just announced that beginning in 2019, it will only market cars with an electric motor, making it the first traditional auto manufacturer to make the electric-only commitment. This isn’t a total abandonment of internal combustion engines (ICE), but it does telegraph where Volvo — and perhaps the entire industry — is headed.
Many mobility experts believe future transportation will consist of people sharing rides in fully electric autonomous vehicles. It will begin in crowded urban areas and gradually spread to less-populated regions. Volvo is the first carmaker to go all-in for electric cars, but others will eventually follow.
Volvo will introduce five fully electric vehicles between 2019 and 2021. These will bolster a portfolio of electrified cars, including plug-in hybrids, mild hybrids and fully electric cars. Three of the new vehicles will be Volvo models, with the remaining two provided by Polestar, Volvo’s performance-car arm. Volvo recently announced it was turning Polestar into a stand-alone brand concentrating on electrified high-performance cars.
What all of this means is Volvo will no longer be in the business of marketing pure ICE cars. Volvo committed to sell 1 million electrified cars by 2025, and this move away from pure ICE cars is a key part of that marketing strategy. Complete details on the five new fully electric models will be announced at a future date.