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Electric Cars: Volvo Just Announced It Will Go All Electric in 2019

Volvo just announced that beginning in 2019, it will only market cars with an electric motor, making it the first traditional auto manufacturer to make the electric-only commitment. This isn’t a total abandonment of internal combustion engines (ICE), but it does telegraph where Volvo — and perhaps the entire industry — is headed.

Many mobility experts believe future transportation will consist of people sharing rides in fully electric autonomous vehicles. It will begin in crowded urban areas and gradually spread to less-populated regions. Volvo is the first carmaker to go all-in for electric cars, but others will eventually follow.

Volvo will introduce five fully electric vehicles between 2019 and 2021. These will bolster a portfolio of electrified cars, including plug-in hybrids, mild hybrids and fully electric cars. Three of the new vehicles will be Volvo models, with the remaining two provided by Polestar, Volvo’s performance-car arm. Volvo recently announced it was turning Polestar into a stand-alone brand concentrating on electrified high-performance cars.

What all of this means is Volvo will no longer be in the business of marketing pure ICE cars. Volvo committed to sell 1 million electrified cars by 2025, and this move away from pure ICE cars is a key part of that marketing strategy. Complete details on the five new fully electric models will be announced at a future date.

 

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Russ Heaps
Russ Heaps is an author specializing in automotive, financial and travel news. For nearly 35 years he has covered the automotive industry for newspapers, magazines and internet websites. His resume includes The Palm Beach Post, Miami Herald, The Washington Times and numerous other daily newspapers through syndication. He edited Auto World magazine, and helped create and edit NOPI Street Performance Compact magazines. He supplied financial content and automotive-industry analysis to Bankrate.com and Interest.com.

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