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Excuse Me While I Mourn the Chevy SS

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author photo by Will Kinton January 2017

No one ever expected the Chevy SS to have a long lifespan, even if it was exactly what enthusiasts said they wanted. GM clearly had no idea how to market it, dealers didn't know how to sell it, and the fact that the SS's cop-car-chic exterior was completely anonymous made it hard for people to get excited about owning it. Beyond that, most of us were able to put two and two together when it broke that GM was planning to end the Holden in Australia -- since, Down Under, the SS is built alongside the Holden Commodore.

We all saw the writing on the wall as soon as it came out -- and lo and behold, here we are. The Chevy SS has been canceled.

Honestly, though, the SS is a national treasure. Even if it was technically Australian, the SS was everything that's great about American cars. Up front was a 6.2-liter LS3 V8 that sent 415 horsepower to the rear wheels -- and we could even get it with three pedals. The SS also featured big Brembo brakes and, most importantly, a magnetic ride suspension, which is one of the greatest ride and handling tools GM ever offered. Inside, the SS was comfortable and spacious, hallmarks of the large American sedan. All in all, GM got the formula almost exactly right.

Sure, the car's exterior could have been a little less forgettable, but I think that was part of the charm. The SS was the ultimate sleeper sedan, the automotive embodiment of Theodore Roosevelt's view on foreign policy: speak softly and carry a big stick. Unfortunately, an anonymous exterior doesn't sell in today's world. You have to make people care.

But here's the thing: Even if it was as successful as a V8 muscle sedan could be, the SS still would have died. There's no way they ever would've sold enough SSs to justify either keeping Holden manufacturing around in Australia or moving the manufacturing line to the United States. That's just the nature of business -- and the last thing we want for GM is a return to questionable business decisions.

I hope Chevrolet doesn't get the idea that enthusiasts are a group to be ignored. We still want the Cruze SS, and we want it now! Until then, you have until the end of the year to get a true V8-powered American sports sedan. Even if it's really Australian.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Excuse Me While I Mourn the Chevy SS - Autotrader