Car News

Fiat Debuts iPad App

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Abarth Hatchback
Used 2012 FIAT 500
$9,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Pop
Used 2012 FIAT 500
$7,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Lounge
Used 2012 FIAT 500
$8,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Sport Hatchback
Used 2012 FIAT 500
$5,995
RELATED READING
See all Fiat 500 articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Fiat cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Jeffrey Archer July 2011

Fiat has rolled out an all-new iPad app designed to help the brand connect with its young, tech-savvy car shoppers. Dubbed "Fiat Source," the recently announced app shows off the automaker's tiny 500 hatchback and the artistic lifestyle Fiat envisions will accompany it.

Most importantly, the app shows off the 500, providing a touch-based experience that showcases the small hatchback to iPad users. In addition to videos and product information, users can view 360-degree displays of the 500, change its colors using the "colorizer" function and even virtually add aftermarket accessories.

"The Fiat brand is dedicated to providing customers a unique, personalized brand experience, and the Fiat Source application is a modern way to do just that," said Laura Soave, head of the Fiat brand. "The Fiat Source app is another example of how we are better connecting with our 500 owners and fans, responding to their needs and interests and growing our relationship with them."

But the app shows off more than just the Fiat 500. According to Fiat, the remainder of the app will update quarterly, with each issue providing news and information about not just the 500, but the Fiat lifestyle in general. The summer 2011 issue features art and design, headlining four emerging artists who create work in different ways. Featured artists include a Detroit graffiti artist, a 17-year-old professional photographer, an emerging artist working with painting and sculpture and a designer specializing in ink pen work. Fiat says future quarterly updates will include stories about music, entertainment, fashion, travel and art.

According to Fiat, the app even has a few more tricks up its sleeve. Currently, it features a historical design timeline for the 500, which follows the hatchback's evolution from its original 1950s design to today. Other unique features include Fiat-themed wallpaper and personal sketch downloads.

Fiat says the app is available now on iTunes as a free download to all iPad users.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Abarth Hatchback
Used 2012 FIAT 500
$9,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Pop
Used 2012 FIAT 500
$7,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Lounge
Used 2012 FIAT 500
$8,000
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 FIAT 500 Sport Hatchback
Used 2012 FIAT 500
$5,995
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Fiat Debuts iPad App - Autotrader