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First Alfa Romeo Dealers Officially Announced

  • Alfa Romeo has officially announced its first 82 U.S. dealerships
  • The dealers will open this summer to sell the brand’s 4C sports car
  • Alfa dealer network will grow to 300 as more models come to U.S.

FIAT has officially announced the location of 86 new North American dealerships for its sporty Alfa Romeo brand. The dealers — 82 in the U.S. and 4 in Canada — will be Alfa’s first in North America since the brand left the U.S. market after the 1995 model year.

According to FIAT, the 82 new U.S. dealerships will be spread across 33 states, with California slated to get 12 dealers — more than any other state. Following closely behind are Texas, with 10 dealers; Florida, with nine; and Michigan, with five.

Interestingly, the dealership locations don’t appear to correlate with city size. Several major cities missing out on Alfa dealerships, at least for now, include Philadelphia, Atlanta, St. Louis, Portland and New Orleans. Additionally, Alfa will only have one dealership in the New York City area, located in the northern suburb of Larchmont — though there will be a dealership in the small town of Williston, Vt., near the Canadian border. Ultimately, however, these holes will likely be filled as Alfa grows its North American dealership network.

“This group of dealers represents the first phase in the Alfa Romeo dealer network selection process,” said Peter Grady, vice president of network development for parent company Chrysler. “We anticipate that the Alfa Romeo dealer network will ultimately exceed 300 franchises in North America.”

For now, however, the brand hardly needs that many dealers, as its product lineup consists of just one vehicle: the 2-seat 4C, a sporty coupe that offers turbocharged 4-cylinder power and lightweight carbon-fiber construction. Priced from $55,195 with shipping, the 4C will be limited to just 1,500 units in the United States, and that means some dealers will likely see only a handful of cars.

But a large Alfa dealer network is an important investment for FIAT, which plans to bring over several other Alfa models from Italy in the coming years. Alfa’s current lineup includes three models: the MiTo subcompact, the Giulietta hatchback and the Giulia sedan.

According to Alfa, its new dealerships will open their doors shortly — ahead of the 4C’s scheduled launch later this summer.

What it means to you: With the appointment of 86 North American dealers, it’s safe to say that Alfa Romeo is finally coming back.

Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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