Car News

Ford Abandons Nearly All Sedans

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2018 Ford Fusion Titanium
Used 2018 Ford Fusion
$21,982
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2018 Ford F150 2WD SuperCrew
Used 2018 Ford F150
$26,575
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Ford F150 4x4 SuperCrew
New 2018 Ford F150
MSRP $64,450
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Ford Escape FWD S
New 2018 Ford Escape
MSRP $24,845
RELATED READING
See all Ford any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Ford cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Michelle Krebs May 2018

*The Mustang will be one of the only traditional cars in the Ford line

*Ford Largely abandons the car market, doubles cost-cutting

*Taurus, Fusion and others to be discontinued

Along with first-quarter earnings results, the American automaker announced Wednesday that traditional sedans will eventually disappear from its product portfolio, leaving only a sport coupe and a crossover-like version of an existing economy car.

"Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles" -- the Mustang and the new Focus Active crossover. That means the Taurus, Fusion, Fiesta and other Focus models will go away.

The new Focus Active, a 5-door, car-based crossover made in China, goes on sale in the U.S. next year. It will be the only Focus model to remain. Ford Taurus production will end by March 2019. Ford Fiesta production will wind down by May 2019. The Fusion will go away "in the next few years," Ford said.

By 2020, Ford said, 90 percent of its portfolio in North America will be comprised of trucks, utilities and commercial vehicles, reversing the strategy put in place by former Ford CEO Alan Mulally, who wanted Ford to shift to more cars from utilities and trucks. The company is also exploring new "white-space vehicle silhouettes" that combine attributes of cars and utilities, such as higher ride height, space and versatility, but without a fuel economy penalty. "They won't be traditional silhouetted sedans that tend to be commoditized," said Ford Executive Vice President Jim Farley.

New models will include performance and emotional models that will result in beefier returns on investment, said Farley. New nameplates will emerge with a growing variety of utility vehicles. "To give you a flavor, we'll have more authentic off-roaders, building our Built Ford Tough background, like Bronco and other nameplates not named yet." Ford will refresh the entire line of traditional crossovers and SUVs, including the Explorer and Edge.

Earlier, Ford said it's all-in on hybrid and electric vehicles. Hybrid-electric powertrain options will be added to high-volume, high-profit vehicles like the F-150, Mustang, Explorer, Escape and the upcoming Bronco. A dedicated EV launches in 2020, with 16 EVs going on sale by 2022.

Doubling Cost Cuts

Ford also announced it's almost doubling its cost-cutting, going after another $11.5 billion in cuts by 2020. Earlier, Ford announced cuts of about $14 billion by 2020.

Nearly half of the cuts will come from sales and marketing, Ford Executive Vice President Jim Farley said in a phone call. The rest will come from product development, manufacturing and purchasing. Ford's goal is for a profit margin of 8 percent globally and 10 percent in North America.

Better Q1 Results Than Expected

Ford's first-quarter results of $1.7 billion in profit, or 43 cents per share -- up 9 percent from a year ago, with revenue up 7 percent on lower unit volume -- beat analysts' forecasts. Ford said much of the better-than-expected results was due to a lower tax rate from the tax reform bill passed by Congress in December 2017.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2018 Ford Fusion Titanium
Used 2018 Ford Fusion
$21,982
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2018 Ford F150 2WD SuperCrew
Used 2018 Ford F150
$26,575
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Ford F150 4x4 SuperCrew
New 2018 Ford F150
MSRP $64,450
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Ford Escape FWD S
New 2018 Ford Escape
MSRP $24,845
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Abandons Nearly All Sedans - Autotrader