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Ford Creates Virtual Showroom for PlayStation

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author photo by Jeffrey Archer June 2011

Don't have time to visit a dealer to look for your next car? If you're considering a Ford and you have a PlayStation, that won't be a problem – just check out the automaker's new virtual showroom, accessible via PlayStation Home.

The virtual Ford showroom, which launched recently as a "space" on PlayStation Home, can be accessed by any PlayStation 3 user signed up for the gaming console's online network. Currently featuring the automaker's compact Fiesta and Edge midsize SUV, the system is a free-to-play platform allowing users to view digital renderings of the models' interior and exterior, experience Ford's SYNC in-car connectivity system and even play games allowing users to earn digital rewards.

"The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn't expect to see a Ford," said Brian McClary, Ford's social and emerging media specialist. "It's another example of how we're providing customers with ways to engage with Ford on their own terms in their own way."

To check out the virtual showroom, players direct their PlayStation character – called an "avatar" – to walk inside, where they're greeted by a virtual Ford representative. Avatars are encouraged to sit inside either vehicle and pair virtual cell phones with SYNC, allowing them to start one of three games: Music Quest, Turn-by-Turn Quest, and Phone Quest.

In Music Quest, players take part in a music-based game that can earn them a virtual MP3 player. Turn-by-Turn Quest promises a virtual globe for completing a puzzle, and Phone Quest leads players to a logic puzzle, which will earn them a virtual SYNC-branded sweatshirt when solved. The grand prize for completing all three games is a virtual SYNC-branded digital picture frame. Players can use items they've won from Ford's virtual showroom elsewhere in their PlayStation 3 online network.

"The purpose of Ford participating in PlayStation Home is not only to educate users, but to help entertain as well," said McClary.

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Ford Creates Virtual Showroom for PlayStation - Autotrader