Car News:  2012 Detroit Auto Show

Ford Debuts 2013 Fusion in Mobile Video Game

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author photo by J. Mark Sternberg December 2011
  • Ford is using a video game to promote the 2013 Fusion ahead of its launch next month
  • The game is available on Droid Marketplace and iTunes

Looking to get a sneak peek at Ford's newest design for the Fusion sedan? Your best bet isn't a new batch of spy photos or some artist rendering, but a new video game for you smart phone or tablet.

Ford is launching an augmented reality video game that reveals the 2013 Ford Fusion as you play.

In the game, players log on and take the new car for a digital test drive through a series of Tron-like virtual worlds.  Right now, the Fusion is represented as a sleek dark shape with sci-fi lights covering its body, but as the game progresses it will begin to resemble the car's final design.

Each day, players have access to new tracks and videos, encouraging users to play every day until the car's official unveiling.  The videos show Ford employees discussing some of the finer aspects of developing the new Fusion.

The game also allows users to take pictures of the virtual car and upload them to Facebook and Twitter.

"We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion," said Samantha Hoyt, Ford's Fusion marketing manager "The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way..."

The app is called "Ford Fusion" and is available for Android and iOS mobile operating systems, meaning it is available to play on Droid, iPhone, iPad, iPad Touch and similar devices.  Users can download the game in the App Store or on the Android market place. 

The new Fusion will be completely unveiled at this year's North American International Auto Show in Detroit, as well as Las Vegas' Consumer Electronics Show.

What it means to you:

The game offers up a fun way to get involved in the launch of the 2013 Fusion.  It could be a great way to get an early look into what the new car might be like.

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Used 2012 Ford Fusion SEL AWD
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Used 2012 Ford Fusion SEL
Used 2012 Ford Fusion
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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Debuts 2013 Fusion in Mobile Video Game - Autotrader