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The Ford F-150 Limited Has This Weird Interior Plaque

If you take a look at the Ford F-150 trim level hierarchy, you’ll notice that there are a LOT of Ford F-150 trim levels. There are the base trims (XL and XLT), then the mid-luxury Lariat, the off-roader Raptor, the luxurious King Ranch and Platinum and then, above it all, at the top of everything, the F-150 Limited.

The F-150 Limited is a pricey truck, even in base form: It starts from a whopping $61,800 with shipping, and it’s designed to compete with top-level rivals like the GMC Sierra Denali. It is, for all intents and purposes, a true luxury truck, even though it has a mainstream badge on the front. And Ford really wants to emphasize that luxuriousness with this little plaque in the center console.

I noticed this plaque when I sat in an F-150 Limited at the New York Auto Show, and I was surprised to see it. You’ll see a lot of plaques like this on exotic cars, which detail precisely which number it is in a set (“123 of 399”), or show you how many they’ve made (“One of 399”) — or simply remind you that you’re in some sort of rare, special edition vehicle. But I’ve never seen one in a pickup truck.

And, in fact, it’s stranger than that. Not only does this plaque appear in a pickup truck, but it details exactly how “limited” the F-150 Limited is. Even though the Limited model is just a trim level of a vehicle that sells hundreds of thousands of units annually, this plaque is trying to make you feel special by displaying the model year in the bottom left, the full VIN in the bottom center and some sort of number (the number F-150 Limited you got that year?) in the bottom right. In essence, the plaque is designed to make you feel like your F-150 stands out from the other F-150s. No longer is “limited” just “limited” in words alone — now, you have a plaque to prove it.

I think it’s odd to see this “limited” plaque on one of the most popular vehicles in existence — but here it is. And now you can enjoy it, too. Find a Ford F-150 for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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  1. I have the 2018 Limited.  The plaque is a pain in the ass.  Not only is it uncomfortable if you place your elbow in that spot, but in the summer when the sun is baking every inch of your interior, it becomes an arm hot plate.

    Bad thought process in this item.  I’d have been more happy if they made a wireless charging pad in that area or in the recessed pocket in front of the cup holders by the shifter.  
    If my truck is already limited, don’t take away my comfort to enforce it inside the truck.  If you’re dying to show that off, put it on the dash somewhere no one will physically touch it.
  2. The last gen F150 limited had the same plaque as well. The only difference between it and say the lariat of that generation were the automatic running boards, wheels, and color of th leather you could get inside th truck. 

  3. It’s there to remind you how “limited” your truck really is… limited to the number of trucks people are going to buy. Will it be limited to 10,000? 20,000? 50,000? Only 2018 sales figures will tell.

    Back in high school my brother has a 91 Thunderbird and used to brag it was a “limited” color. Yeah, it was limited to that production year old, but sea-foam green was also the most popular color in 1991.
    • >sea-foam green was also the most popular color in 1991.

      This statement applies not only to Thunderbirds but many other things as well.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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