The Ford F-150 Limited Has This Weird Interior Plaque

If you take a look at the Ford F-150 trim level hierarchy, you’ll notice that there are a LOT of Ford F-150 trim levels. There are the base trims (XL and XLT), then the mid-luxury Lariat, the off-roader Raptor, the luxurious King Ranch and Platinum and then, above it all, at the top of everything, the F-150 Limited.

The F-150 Limited is a pricey truck, even in base form: It starts from a whopping $61,800 with shipping, and it’s designed to compete with top-level rivals like the GMC Sierra Denali. It is, for all intents and purposes, a true luxury truck, even though it has a mainstream badge on the front. And Ford really wants to emphasize that luxuriousness with this little plaque in the center console.

I noticed this plaque when I sat in an F-150 Limited at the New York Auto Show, and I was surprised to see it. You’ll see a lot of plaques like this on exotic cars, which detail precisely which number it is in a set ("123 of 399"), or show you how many they’ve made ("One of 399") — or simply remind you that you’re in some sort of rare, special edition vehicle. But I’ve never seen one in a pickup truck.

And, in fact, it’s stranger than that. Not only does this plaque appear in a pickup truck, but it details exactly how "limited" the F-150 Limited is. Even though the Limited model is just a trim level of a vehicle that sells hundreds of thousands of units annually, this plaque is trying to make you feel special by displaying the model year in the bottom left, the full VIN in the bottom center and some sort of number (the number F-150 Limited you got that year?) in the bottom right. In essence, the plaque is designed to make you feel like your F-150 stands out from the other F-150s. No longer is "limited" just "limited" in words alone — now, you have a plaque to prove it.

I think it’s odd to see this "limited" plaque on one of the most popular vehicles in existence — but here it is. And now you can enjoy it, too. Find a Ford F-150 for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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