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Ford Launches 2013 Fusion Online Configurator

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author photo by Jeffrey Archer May 2012
  • Online configurator is launching prior to debut of the all-new 2013 Fusion
  • Available trim levels include S, SE, Titanium and SE Hybrid
  • The sedan will arrive in dealerships this fall

An online configurator for Ford’s all-new 2013 Fusion is designed to entice mid-size-sedan shoppers ahead of the model’s release this fall.  Pricing is notably absent in the newly launched configurator, but potential buyers can use the tool to preview the 2013 Fusion’s color selections, select a trim level and choose from available options.

The configurator reveals that the 2013 Fusion will be offered in three trim levels: base S, midrange SE and upscale Titanium.  Also available is the highly efficient SE Hybrid, which equips the Fusion SE with a gasoline-saving 2.0-liter 4-cylinder hybrid powerplant mated to a continuously variable automatic transmission.

For a base model, the S offers an impressive array of standard features, including side curtain airbags, remote keyless entry with Ford’s programmable MyKey technology and even SYNC, Ford’s increasingly popular in-car information and entertainment system.  The front-wheel-drive sedan also features a 2.5-liter 4-cylinder engine mated to a standard 6-speed automatic transmission. It’s likely the same 175-horsepower engine found in today’s base Fusion models.

Buyers who upgrade to the mid-level Fusion SE will find an expanded list of standard features and a vastly widened array of engine choices.  In addition to a newly optional start/stop system that saves fuel by turning off the engine at idle, the Fusion SE includes standard SiriusXM satellite radio, 17-inch alloy wheels and automatic headlights.  Buyers also get a choice between the base 2.5-liter engine and one of two turbocharged EcoBoost 4-cylinders: a 1.6-liter that’s capable of around 180 horsepower and available with manual or automatic transmissions and a muscular, automatic-only 2.0-liter that will likely produce nearly 240 hp.

Atop the Fusion’s trim levels is the upscale Fusion Titanium, which features the 2.0-liter EcoBoost engine and gives buyers a choice between front- and all-wheel drive.  In addition to all the features of the Fusion SE, the Fusion Titanium also has a remote starter, a rear-view camera, parking sensors, 18-inch alloy wheels, leather upholstery with heated front seats and dual-zone automatic climate control.

The Fusion also offers a host of options, among them luxury-car features like BLIS blind spot monitoring technology, adaptive cruise control and lane departure warning.  A novel active park assist system, designed to help drivers find a parallel parking spot and then guide the car into it, is also available.

Although the Fusion’s on-sale date is still several months away, the configurator should be enough to tempt mid-size-sedan buyers who otherwise might have purchased from the competition.  We’ll provide more information in the coming months as further details, including pricing and fuel economy, are officially announced.

What it means to you: The 2013 Fusion has all the makings of a smash hit and a force in the mid-size sedan segment.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Launches 2013 Fusion Online Configurator - Autotrader