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Ford Offering GoPro to First Focus ST Buyers

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author photo by Jeffrey Archer May 2012
  • The Focus ST goes on sale in May
  • Through the end of August, the first 1,000 buyers will get a GoPro camera
  • The hatchback features 252 horsepower and will start under $25,000

Car shoppers interested in a high-performance hatchback officially have a new model to add to their shopping lists. Ford recently confirmed that it's now taking orders for the sporty 2013 Focus ST - an attractive prospect made even more enticing by the announcement that early buyers will get a free GoPro camera upon delivery of their new car.

According to Ford, the first 1,000 buyers to place pre-sale orders for the Focus ST between now and August 20 will receive the camera, which is a top-of-the-line HD Hero2 Motorsports Edition model valued at around $300. Anyone interested in driving their new Focus ST on the track will be particularly excited about the camera, which is specifically designed to record high-speed runs with exceptional quality and allows users to easily upload and share their drives.

Of course, drivers eager to get some track time will also appreciate the Focus ST. In addition to enhanced exterior styling and available grippy Recaro seats, the hatchback includes a monstrous 2.0-liter turbocharged four-cylinder engine that produces 252 horsepower and 270 pound-feet of torque - a whopping 92 horsepower and 124 pound-feet more than the standard model. Only available in a five-door configuration, the front-wheel drive hatchback also includes electric power-assisted steering designed to compensate for torque steer, sports suspension, and a sound symposer that transmits the throaty engine note to the cabin.

"We recognize Focus ST customers are very social in nature and will love having the right tool to share their amazing drive experiences," said Lisa Schoder, Ford's marketing manager for the Focus ST. "In terms of athletics, the Focus ST is a gold-medal decathlete ... I look forward to seeing videos of the Focus ST taking on some great roads across the US."

Ford recently announced that the Focus ST will be priced from $24,495 with destination when it goes on sale in May, slightly undercutting the list prices of two major competitors: the MazdaSpeed3, which starts at $24,795, and the Volkswagen GTI, whose list price is $24,765. Like the Mazda, the Focus ST will only be available with a 6-speed manual transmission.

What it means to you: Focus ST buyers should enjoy their new hot hatch on the road - but we advise against using the GoPro on the track, as such driving could void the warranty.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Offering GoPro to First Focus ST Buyers - Autotrader