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Ford Rolls Out F-150 Comparison Tool

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author photo by Jeffrey Archer September 2011

Are you interested in a pickup truck, but not sure which one is right for you? Ford's new online "head-to-head" comparison tool has you covered. The automaker recently rolled out the tool, which determines the 2012 F-150 that best suits your preferences, then compares it to rivals.

Officially dubbed the "Head to Head Pickup Comparison," the tool asks a series of easy questions designed to ascertain a user's preferences. After settling on whether the truck will be used for "work" or "play," the comparison tool then asks buyers how much they haul to determine which engine is right for the job.

As users increase or decrease their hauling amount on an easy-to-use sliding scale, various familiar objects appear in an F-150's bed, providing context to the supplied weight figures. Buyers perusing pickups for "play" will see three dirt bikes added to the bed at 1,500 pounds and a large camper top above 2,500 pounds, while those checking out trucks for "work" instead see lumber, stones and small construction equipment.

Next up, shoppers are presented with another sliding scale, this time asking how much they tow. Once again, various objects appear in tow behind a rendered F-150, giving consumers a clear understanding of what common items weigh. Shoppers looking at trucks for "play" will see everything from a small trailer with jet skis to a large "fifth wheel" camping trailer, while those searching for work trucks see flatbed trailers saddled with heavy piping, cement blocks and even a backhoe.

Based on the user's response the comparison tool recommends Ford's best engine for the job and stacks it up against the F-150's rivals like the Chevrolet Silverado, Toyota Tundra and Ram pickup. Lastly, the tool provides an even more in-depth analysis detailing annual fuel spending, torque curves and even a "capability comparison" showing how much fuel each pickup uses to haul cargo.

The comparison, which is surprisingly unbiased considering its placement on an automaker's website, can be found here.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Ford Rolls Out F-150 Comparison Tool - Autotrader