Car News

Fuel Efficiency Top Reason to Buy

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Focus SE Hatchback
Used 2012 Ford Focus
$8,577
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Edge FWD SEL
Used 2012 Ford Edge
$11,320
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Mustang Premium
Used 2012 Ford Mustang
$14,970
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Escape FWD Hybrid
Used 2012 Ford Escape
$12,944
RELATED READING
See all Ford any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Jean Halliday October 2011

Nearly half of all new-vehicle buyers cited fuel efficiency as the key factor when deciding which model to buy, according to recent research by Ford Motor Co.

The automaker surveyed thousands of Americans in 36 cities around the nation, Derrick Kuzak, group vice president of global product development for Ford, told reporters at an event near its world headquarters in Dearborn, Michigan. Style ranked second in buying decisions, at 16 percent and safety third at 15 percent, he said.

"Customers are prioritizing fuel economy above every other trait when they make most vehicle purchases," he said. "That is why Ford is meeting customer needs with different power trains."

Ford offers a variety of powertrains across its lineup that includes fuel-sipping, gas-only models, hybrids and the plug-in Transit Connect small commercial van.

Ford's research also revealed that 61 percent of respondents would be interested in a hybrid vehicle, but only if gasoline goes above $5 a gallon, Kuzak said. And 76 percent of those surveyed said they'd want to buy an electric vehicle, but only if gas topped $6 per gallon. Those two gas-price levels were high enough in consumers' minds to justify the higher prices of those types of cars, he added.

One interesting finding was that nearly half of the people surveyed didn't know the difference between a hybrid powertrain and a plug-in electric, Kuzak said.

Next year, Ford will start selling its new C-Max Energi plug-in and C-Max Hybrid five passenger vehicles.

Kuzak also cited J.D. Power and Associates' 2011 Automotive Performance, Execution and Layout Study, or APEAL, saying Ford leads in fuel economy in more vehicle segments than any other major carmaker. Ford has 13 vehicles with best-in-class fuel economy, he said.

J.D. Power's APEAL study, released in late summer, is based on responses gathered between February and May this year from more than 73,000 owners and lessees of new 2011 cars and trucks models after their first 90 days of ownership. The study measures how gratifying a new vehicle is to own and drive based on owner satisfaction in 10 different areas.

Fuel economy is only one of the segments measured along with vehicle interior; exterior; engine; seats; storage; audio/entertainment/navigation; HVAC; visibility; and driving experience. The 2011 APEAL study encompasses 10 different car segments plus 10 categories for trucks/crossovers/vans.

New owners in Power's APEAL study ranked Ford's new Fiesta tops in the sub-compact car segment and put Ford's F-150 large pickup at the head of its class. The 2011 Taurus and Flex were rated second in their segments, behind the Dodge Charger and Dodge Durango respectively.

Honda also topped two of APEAL's 20 vehicle categories: for its redesigned Odyssey minivan and the Ridgeline mid-size pickup.

The Dodge Challenger was the highest ranked in the sporty, mid-size category, giving it three lead spots that tied with BMW. Porsche enjoyed the highest overall score in Power's 2011 APEAL Study for a seventh consecutive year. Power said Hyundai improved more than any other nameplate this year vs. 2010, while Jeep and Chrysler also improved considerably.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Focus SE Hatchback
Used 2012 Ford Focus
$8,577
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Edge FWD SEL
Used 2012 Ford Edge
$11,320
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Mustang Premium
Used 2012 Ford Mustang
$14,970
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Ford Escape FWD Hybrid
Used 2012 Ford Escape
$12,944
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Fuel Efficiency Top Reason to Buy - Autotrader