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GMC Launches Smartphone App

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author photo by Jeffrey Archer July 2011

GMC is rolling out a new smartphone app that will allow Droid and iPhone users to experience the brand from their fingertips. Available for download immediately, the GMC Showroom Mobile App lets shoppers learn about GMC products and check out local dealer inventories.

For buyers at the start of their new car search, GMC says the new Showroom Mobile App provides helpful information about the brand's products as well as a comprehensive vehicle configurator. The configurator lets shoppers choose between models, trim levels, colors and options to build their perfect GMC vehicle. The app also provides prospective buyers with photos and videos of GMC's vehicles, along with competitive comparisons to help buyers narrow their searches.

Consumers a little further along in the car shopping process will also appreciate the app thanks to its connection to local dealers. According to GMC, car shoppers can use the app to look at local dealer inventories, get price quotes and even schedule a test drive. And if shoppers are still on the fence, the app features a series of interviews with GMC owners and engineers to help sell them on the brand's vehicles.

"If I'm driving my car - maybe I'm not even in market, and I see a GMC vehicle on the road - I can download the app and use it to look at current models, highlights and key features," said Janet Keller, GMC's advertising manager for digital and social media, who described the app as a "GMC lite" version of the brand's main page, GMC.com. "It has a lot of really good high-level information."

GMC says it will get out the word about the app through direct-marketing efforts to a database of "hand-raisers" - people who demonstrate interest in the brand's products at events, dealerships or on its website. The app will also be offered on GMC.com.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
GMC Launches Smartphone App - Autotrader