It seems like we’ve heard it teased and rumored for years, but an all-new family of Jeep Wagoneer models is finally on the way. I’m hesitant to call it the “Jeep Wagoneer” because Wagoneer is more of a sub-brand than a model. Whatever you want to call it, I think it will be a huge success for Jeep.
What is Wagoneer?
I don’t blame you if you’re a little confused. Let’s go over what the Wagoneer is. Jeep sees it as a brand within a brand. It’s set apart from the regular Jeep lineup as a more upscale sub-brand of SUVs. They don’t even say the name “Jeep” on them.
There’s the Wagoneer and the Grand Wagoneer. The Wagoneer is a full-size, body-on-frame, V8-powered, 3-row SUV positioned to compete with the Chevy Tahoe and Ford Expedition. This is long overdue since this segment has been a gaping hole in the Jeep lineup for over a decade.
So the Grand Wagoneer must be a long-wheelbase version of the Wagoneer, right? That would make sense, but in this case, “Grand” does not mean bigger. While a long-wheelbase variant is in the works, the Grand Wagoneer is a more luxurious version of this new SUV. Think of it as a competitor with the Cadillac Escalade and Lincoln Navigator.
Why It Will Be a Hit
I don’t need to tell you that SUVs are hot. I also don’t need to tell you that luxury pickup trucks are — for some reason — also hot. There is apparently a big market for rugged and adventurous vehicles but also luxurious ones with supple, massaging leather seats and a football field worth of screens.
Whether we like it or not, this is the new frontier for American luxury vehicles. This is the direction American luxury has been moving for a while now, and Jeep/Chrysler/Stelantis/whatever this company is called by the time you read this is finally joining the party.
The (Grand) Wagoneer appears to strike just the right balance of brand heritage, modern style, and authentic luxury. It should also be a pretty legit off-roader when properly equipped since Jeep seldom fails to deliver on that front. I think it will be a winning formula, and Ford and GM should be on notice. Find a Jeep for sale