Car News:  Oversteer

How Do You Get Italians to Buy a Dodge Journey? Call it a FIAT!

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Dodge Journey SXT
New 2017 Dodge Journey
MSRP $32,730
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Dodge Journey SXT
New 2017 Dodge Journey
MSRP $31,780
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Dodge Journey SXT
Used 2017 Dodge Journey
$16,211
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Dodge Journey Crossroad Plus
Used 2017 Dodge Journey
$18,444
RELATED READING
See all Dodge Journey articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs Lexus cars, trucks and SUVs Volkswagen cars, trucks and SUVs Dodge cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Doug DeMuro June 2017

One of the things that has always interested me about global car culture is that the rest of the world has always perceived America as being a bunch of flag-waving country-lovers -- and that may be true. But it isn't how we buy our cars. Yet, interestingly enough, it's exactly how Europe buys its cars.

Here's what I mean: If you go to Germany, you will see scores of Volkswagens everywhere, because Volkswagen is a German car company. Head down to Italy, and those Volkswagens will be replaced with FIATs and Lancias -- both Italian brands. In Spain, there are unbelievable numbers of SEATs, and Skodas dominate Eastern Europe. The French love their Peugeots and Citroens, while the British buy Vauxhalls and Fords (since they've long considered "British Ford" distinct from "American Ford"). In fact, it's almost unbelievable how siloed the car markets are in Europe -- all by country of origin.

Americans, meanwhile, do things differently. While American cars are fairly common here, you see a lot more variation on the roads, especially when it comes to cars from Asia, which Europeans never fully seemed to accept. Korean cars, American cars, European cars and Japanese cars all live together in a hodgepodge of automotive tastes, here in our country.

And that brings us to the Dodge Journey. You probably know the Dodge Journey as a fairly mediocre midsize crossover; a vehicle that's not especially good, but not horribly bad; something you buy if you want three-row seating on the cheap. Italians, on the other hand, know the Dodge Journey a little differently. They know it as the FIAT Freemont. And over there, IT SELLS!

And I don't just mean they sell a few of them. I mean it sells in MASSIVE numbers, to the point where you see dozens of them every single day you're driving around. Here's a car that seems rather dull and uninteresting to the average person, and possibly even uncompetitive to the average American, and yet they're flying off the shelves in Italy. This in spite of the fact that it's little disguised: They've changed the badges, they've added a diesel engine, and the popularity is off the charts.

Why has the Freemont found such popularity in Europe? It's nicely sized, of course, and reasonably priced -- but I think the real reason is a bit different: The FIAT Freemont sells so well because it has a FIAT badge on the front. SUVs are huge in Europe right now, with the Nissan Qashqai seemingly leading the market, and here's an SUV from an "Italian brand" -- and that makes it a direct hit in Italy.

Never mind the fact that it's really just a Dodge Journey -- designed for the U.S. market, built in Mexico -- right up until they slap that FIAT badge on it.

(Image credit: M 93 from Wikipedia)

 Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

MORE FROM OVERSTEER:
The 7 Very Pink Cars Listed for Sale on Autotrader
Trip Report: Overlanding in Moab
Did You Know There's an Audi Q2?

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Dodge Journey SXT
New 2017 Dodge Journey
MSRP $32,730
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2017 Dodge Journey SXT
New 2017 Dodge Journey
MSRP $31,780
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Dodge Journey SXT
Used 2017 Dodge Journey
$16,211
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2017 Dodge Journey Crossroad Plus
Used 2017 Dodge Journey
$18,444
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
How Do You Get Italians to Buy a Dodge Journey? Call it a FIAT! - Autotrader