Hummer Coming Back as a GMC Makes a Lot of Sense

Here’s what we know about the Hummer EV:

Off-Road Package includes 18-inch wheels, 35-inch Goodyear Wrangler Territory MT tires, underbody armor, rock sliders, underbody cameras (cool!!)
Air suspension
4-wheel steer with Crabwalk diagonal drive functionality
3-motor system
800 volt DC fast-charging capability expected
Super Cruise – GM’s truly hands-free driving capability pioneered by Cadillac
Transparent roof with removable panels
Multi-pro tailgate like on the GMC Sierra

For more, check out Autotrader’s First Look

The 2020s are already shaping up to be a decade that will be remembered in the automotive world as a time of monumental risks for General Motors. The 2020 Chevrolet Corvette finally has a mid-engine configuration, making one of the greatest tall tales in car history a reality, and the legendary Hummer is coming back. However, it isn’t coming back in a way that anyone could have seen coming.

Then the seemingly impossible happened early in 2020. GM came out and confirmed that yes, the Hummer EV is on the way. It dropped a teaser image and told us we’d hear more in the form of a Super Bowl commercial. More information has come out (official information, not just rumors) and what crazy information it is. GM is claiming the Hummer EV will have 1,000 horsepower, 11,500 lb-ft of torque and will achieve 0-60 miles per hour in three seconds. That’s right, the most powerful GM product of all time will be an electric Hummer.

But there’s one nugget of information about the new Hummer EV that seems to be getting overlooked. To me, one of the biggest mysteries about the Hummer EV was what brand it would be sold under. Is GM really bringing back the whole Hummer brand just for one model? Will they sell it as a Chevy? The answer is one that’s actually pretty obvious when you give it some thought. The Hummer EV will be a GMC product, which I think makes perfect sense.

GMC is GM’s truck and SUV brand that is always trying to stand out as a premium brand. Every GMC product has a Chevrolet counterpart and while the GMC lineup is respectable and has some truly competitive offerings, there isn’t a whole lot that makes it stand out aside from the Denali sub-brand and the MultiPro tailgate on the Sierra pickups. But after the GMC Hummer EV comes out, GM’s truck brand will suddenly be getting a lot more attention.

Think about it — GMC dealers are usually paired up with Buick dealers. As it stands right now, there isn’t a single new car on a Buick/GMC lot that is powered by electrons. I’m not just talking about the absence of EVs. There isn’t even a plug-in hybrid or a conventional hybrid that can be had from either of these brands. The Hummer changes that in a big way.

On October 20, the Hummer EV was revealed fully with lots of great specs and details to follow on October 21, 2020. Here’s Autotrader’s First Look at the new electric Hummer.

Is the Hummer electric truck the Tesla Cybertruck except, you know, not imaginary? Time will tell. GMC says the Hummer EV will be on sale Fall of 2021.

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