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Hyundai Delivers First US Veloster

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author photo by Nick Palermo September 2011

Daniel Jenkins's long wait for a new Hyundai Veloster ended Tuesday when he became the first customer to take delivery of the all-new model. After the coupe was unloaded from an auto transporter at the Henderson, Nevada dealership, Jenkins wasted no time getting his sleek new ride onto the road. The unique lines of the Veloster, dubbed "fluidic sculpture" by Hyundai, likely drew the attention of passersby as they caught their first glimpse of the three-door hatchback.

Hyundai likens the Veloster to a marathon runner, citing its "light weight, high-efficiency, and 'own-it' attitude." But to go the distance in the automotive world, the Veloster will have to perform well over tens of thousands of miles, not just the 26.2-mile distance of a marathon.

On paper, the new Hyundai certainly appears well prepared. Producing 138 horsepower, the Veloster's 1.6-liter Gamma four-cylinder engine features direct injection and variable valve timing to maximize both performance and fuel mileage. Buyers have a choice of a standard six-speed manual transmission or Hyundai's new EcoShift, a six-speed dual-clutch unit.

Inside, standard equipment like Pandora internet radio, Bluetooth hands-free phone connectivity, and a seven-inch touch screen display provide convenience. Hyundai also equips every Veloster with their Blue Link telematics platform and provides a complimentary introductory subscription to the Assurance safety and service package. With a nice list of standard features and a starting price of $17,300, the Veloster seems well prepared to take on the competition.

Marathons are won by those who finish, not those who are fastest out of the gate. While the Veloster appears built for speed, it needs the efficiency to go the distance to prove itself a winner in the compact segment. Indeed, an EPA highway rating of 40mpg (6-speed manual) bests even the hybrid Honda CR-Z.

But the Veloster isn't the only fuel sipping Hyundai. More than 35% of the vehicles the company sold last month achieved 40mpg. Hyundai Motor America's president and CEO John Krafcik says, "It's no coincidence that our 40 MPG cars are among the hottest cars in the industry... " Krafcik says he expects similarly high demand for the fuel-efficient Veloster.

In a few months, Jenkins and other early Veloster buyers should have a clearer picture if this sporty new coupe is worthy of the winning sales numbers Hyundai is predicting.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
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Used 2012 Hyundai Veloster
Used 2012 Hyundai Veloster
$9,987
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Veloster
Used 2012 Hyundai Veloster
$9,997
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Veloster
Used 2012 Hyundai Veloster
$8,898
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Hyundai Delivers First US Veloster - Autotrader