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Hyundai Santa Fe: Epic Playdate

Hyundai teamed up with the band The Flaming Lips for its Epic Playdate Super Bowl ad, featuring the redesigned 2013 Hyundai Santa Fe. The commercial shows a family enjoying an exciting day together, thanks in part to their Santa Fe.

The focus of the ad is the full-size Santa Fe, which features three rows of seating. This model just went on sale, joining the five-passenger Santa Fe Sport. While the smaller Sport is only available with 4-cylinder engines, the 7-passenger Santa Fe uses a 290-horsepower 3.3-liter V6. Hyundai says the extended Santa Fe replaces the discontinued Veracruz, while the Santa Fe Sport picks up where the old Santa Fe left off.

The 2013 Hyundai Santa Fe competes with popular three- row SUVs from rival automakers, including the Chevrolet Traverse, Ford Explorer, Honda Pilot and Toyota Highlander.

See all Super Bowl commercials

What would your epic playdate look like in the Santa Fe? Tell us in the comments below.


Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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