Hyundai will bring its first ever pickup truck to the United States, Automotive News just reported. According to the automotive trade journal, the carmaker’s management approved a project to develop a pickup truck at least somewhat similar to the Santa Cruz concept vehicle it unwrapped at the 2015 North American International Auto Show in Detroit.
With the marketplace clearly turning to trucks, SUVs and crossovers, Hyundai wants a pickup in its showroom to offset some of its sales losses in the sedan segment. The Korean carmaker just introduced its refreshed 2018 Sonata and Elantra GT, but these updated cars won’t be enough to reverse the company’s more than 10 percent loss in sales through the first 7 months of this year.
Crossovers are a bright spot in Hyundai sales, however. Sales of the carmaker’s two crossovers are up around 11 percent, with the all-new subcompact crossover Kona joining the lineup this year.
Motor Trend reported the new pickup truck will be car-based and share a platform with the current Tucson crossover. It will likely be a 2019 model.