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I Had No Idea the Ford EcoSport Exists, but It Does

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author photo by Doug DeMuro April 2017

So I'm walking along on the floor of the New York Auto Show last week, and I discover something rather impressive: Ford, the automaker whose logo looks like a blue football, has a new vehicle called the EcoSport. Have you heard of this thing? I hadn't. And yet there it was, sitting between the new Expedition and a Nissan Rogue with tank treads.

After the show, I looked into this whole EcoSport thing, and I've discovered some interesting factoids about this automobile. One of them, of course, is that Ford has entirely slipped the EcoSport in under my watchful eyes without telling me. I'm not sure where or how they did it, but I must say this is well done, Ford. Well done.

Here's something else interesting about the EcoSport: It's manufactured in India. India! I think this makes it the very first vehicle ever manufactured in India and sold in the USA, barring some 1950s car called the 215JX-BV7 that you people will surely dig up. The EcoSport has been made and sold in India since 2013, and apparently Ford now believes the time is right to sell it in America.

And I'm forced to agree, because the EcoSport is Ford's entrant into the fastest-growing segment on the market: the tiny SUV. It's going to compete with the Chevy Trax, the Jeep Renegade, the Mazda CX-3, the FIAT 500X and the Honda HR-V in the "subcompact crossover" segment, which is this new segment that's below the regular compact crossover and above buying a used GMC Jimmy with peeling paint on the roof.

So anyway, the EcoSport is coming as a 2018 model, although numerous sources are reporting it won't actually go on sale until 2018, which seems a bit odd. Either way, it's coming soon, and it's going to offer two engine choices: a 123-horsepower turbocharged 3-cylinder and a 160-hp 4-cylinder. Ford says it's aimed at Millennials, but I am a Millennial, and I knew nothing about it. Fortunately, now I do. And so do you.

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
I Had No Idea the Ford EcoSport Exists, but It Does - Autotrader