There was recently some drama about the idea of a Ferrari SUV. What happened is a Ferrari SUV was suggested, perhaps by the media, perhaps by Ferrari itself, and Sergio Marchionne — who oversees Ferrari and many other brands in his role as chief executive of Fiat Chrysler Automobiles — replied to these rumors with some statement like "over my dead body" will a Ferrari SUV exist.
Of course, there’s a reason for this: As you know, Ferrari has a storied history of making really high-quality sports cars with amazing driving experiences, and an SUV seems like the antithesis of everything they build. Not only has Ferrari never built an SUV, for instance, but they’ve never even offered a 4-door vehicle to the public. Ever. Very few companies with the name recognition and sheer size of Ferrari can claim that. See the Ferrari models for sale near you
But I’m wondering: What’s the big deal?
All good companies adapt and shift with trends in the market, and the simple truth is that people want SUVs and trucks more than they ever have. More than 60 percent of all new cars sold now are SUVs and trucks — and while I’m not entirely sure if cars are dying, their popularity is waning. That alone should be reason enough for Ferrari to go past the FF — a hatchback with all-wheel drive, the horror! — and consider a true SUV.
But even if changing buyer tastes aren’t enough, shouldn’t rival SUVs convince them the time has come? Maserati is making an SUV. Aston Martin will soon make an SUV. Lamborghini insists they’re going to make the Urus SUV, even though they’ve been showing the same concept car for like 6 years now. Bentley already rolled out an SUV, and Rolls-Royce has one coming. Porsche has been in the SUV business for 15 years, and now they have two. Basically everyone has an SUV except Ferrari. So would it really be sacrilege if they made one?
Personally, I welcome the idea of a Ferrari SUV. Yes, it may be a bit questionable considering the brand’s identity, but tastes change, and markets change, and people want SUVs. More importantly, I think Ferrari would do an SUV really well, giving us the true high-performance SUV that most automakers are afraid to deliver as they attempt to retain capability and practicality. Ferrari, being Ferrari, will surely avoid a lot of that stuff and give us an SUV that’s fast, beautiful and exciting first and foremost, with all that other stuff a distant afterthought.
So bring it on. It’ll be the best thing in the world for mounting low curbs outside hotels in Monaco. Find a Ferrari for sale