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Is the Chrysler Conquest the Only Model Name Sold by Three Different Brands?

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author photo by Doug DeMuro March 2017

You probably know that the predecessor to the Mitsubishi 3000GT and Dodge Stealth was called the Mitsubishi Starion. You probably also know that the Chrysler version was called the Conquest. What you may not realize is that the Conquest was sold under three brand names -- Chrysler, Plymouth and Dodge. And it was called the Conquest each time.

It certainly sounds weird, but it's true: There was a Dodge Conquest, a Plymouth Conquest and a Chrysler Conquest. And this got me thinking: Is "Conquest" the only model name ever sold under three different brand names?

To start, let's discuss the history of the Conquest. Offered from 1983 to 1989 as the Mitsubishi Starion -- which itself has an interesting naming history in that popular lore suggests its unusual name came from Mitsubishi executives' inability to pronounce "stallion" -- the Conquest debuted in both Dodge and Plymouth forms for the 1984 model year. At that time, the Conquest looked a little different from the way it does now. It had a narrow body with no fender flares, and it looked a lot more like an early "FB" Mazda RX-7 or a "Z31" Nissan 300ZX than the fender-flared Conquest that came later.

Beginning in 1987, the fender flares were added and the Conquest was given the design that most people remember. At this time, it also dropped the Dodge and Plymouth brand names and went for Chrysler; it was sold as the Chrysler Conquest from 1987 to 1989. The result is that the Dodge Conquest, Plymouth Conquest and Chrysler Conquest weren't all sold at the same time -- but they did, indeed, use the same model name.

And so, this brings us back to the original question: Has any other vehicle ever been sold under the same model name by three different brands?

Interestingly, my initial research for this points me back to Chrysler. It seems the Neon was also sold as a Dodge, a Plymouth and a Chrysler, all with the Neon name. But the Chrysler Neon was never sold in North America -- only the Dodge and Plymouth versions were. Meanwhile, the Dodge and Plymouth models were never sold overseas. The result is that the Dodge, Chrysler and Plymouth Neons were never sold in the same place.

Beyond the Neon, I can't think of any other vehicle where this could've been even remotely true: three identical models using the exact same model name under three different brand names. Any ideas?

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Is the Chrysler Conquest the Only Model Name Sold by Three Different Brands? - Autotrader