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Jaguar, Land Rover Rank in Top 5 for J.D. Power APEAL Study

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author photo by Holly Reich July 2011

When Tata Motors acquired Jaguar and Land Rover from Ford Motor Company in June of 2008, customers were skeptical about how it would play out. Apparently, the company is doing better than ever. Under Tata's ownership, Jaguar and Land Rover have remarkably improved over the last few years.

According to J.D. Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) Study, Jaguar and Land Rover brands rank among the top five nameplates, both with improved scores for 2011. Jaguar ranks 2nd among nameplates for the fourth year in a row with a score of 857. Land Rover ranks 4th among nameplates, up from 5th last year, with an overall score of 841. Land Rover's Range Rover is the award recipient for Large Premium Crossover/SUV two years in a row.

The APEAL study, based on owner evaluations of more than 80 vehicle attributes, examines design and performance characteristics across 32 brand nameplates.

"The study asks consumers what they like and dislike about their new vehicles after 90 days of ownership. They are asked to rate the vehicle using 95 attributes," explains John Tews, Director, Media Relations J.D. Power and Associates.

Tews says that since 2009 (the first year of J.D. Power data from the Tata takeover of Land Rover and Jaguar) APEAL results show:

  • Land Rover has improved its rank position each year since 2008, when it ranked 10th in the industry. Rankings were 9th, 5th and 4th in 2009, 2010 and 2011 respectively.
  • Jaguar has maintained its rank as 2nd in the industry since 2008 (four consecutive years).

Furthermore, Tews notes the IQS studies, which ask consumers to indicate problems they have encountered based on a list of 228 individual problems. "IQS survey responses are reported using problems per 100 vehicles (PP100) as the unit of analysis, where each model's PP100 score is the average number of problems reported per 100 vehicles. A lower PP100 score is better, since that means fewer problems were reported," he explained. In the IQS studies:

  • Land Rover dropped two rank positions in 2009 to 36th in the industry, but has since made substantial improvements in ranking: 26th in 2011, which is their best ranking in IQS since 1998.
  • Land Rover is also the most improved nameplate in 2011 IQS, achieving its best PP100 score ever in IQS.
  • Jaguar dropped 20 rank positions in 2009 (from 8th in 2008 to 28th in 2009), but has since improved its ranking back to 20th in 2011.
  • Jaguar is also the 3rd most improved nameplate in 2011 IQS.

Obviously, Tata is doing its job. Stuart Schorr, VP Communications and Public Affairs, Jaguar Land Rover North America, LLC, confirms: "Jaguar and Land Rover have, for a number of years, made a concentrated effort to dramatically improve quality and overall customer satisfaction. That effort has intensified in recent years, and the results are being illustrated in a number of different surveys that speak to how much our customers enjoy their vehicles and how well our dealers care for their customers."

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Jaguar, Land Rover Rank in Top 5 for J.D. Power APEAL Study - Autotrader