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Jay-Z and Chrysler 300 M - A Match Made in Detroit

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Used 2012 Chrysler 300 C Luxury Series
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author photo by Holly Reich September 2011

Chrysler is once again pulling out the big guns for advertising. First it's J. Lo performing in a 30-second TV commercial for the 2012 Fiat 500C. That's hard to top, but Jay-Z providing the beat for the 2012 Chrysler 300 commercial is certainly on par. Jay-Z's music, Heart of the City from his Blueprint album, is background for the 60-second spot. The ad titled "If You're Gonna'" stays true to the company's "Imported from Detroit" theme. Filmed in Detroit and neighboring cities including Grosse Point Park, Birmingham and West Bloomfield, the commercial brags on about the luxury sedan's dynamic eight-speed transmission and it's awesome 31 mpg on the highway.

"The new commercial continues our "Imported from Detroit" theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit," says Saad Chehab, president and CEO - Chrysler Brand, Chrysler Group LLC.

Those local citizens are actual people. "They are not actors", explains Dianna C. Gutierrez, Media Relations, Chrysler Group LLC.

"The folks with the lemonade stand are a real family- they heard that we were filming and set up the stand. The firefighters featured are from Grosse Pointe Park's station. Many of the people we captured heard we were shooting in their neighborhood and came out of their houses to be in the video," she notes.

The "If You're Gonna" spot has quite a different feeling from the award-winning ad that starred Motown rapper Eminem driving a Chrysler 200 through a dark and gritty Detroit. In that gothic-looking two-minute commercial, the background voice-over talked about a town that's been to hell and back. One of the tag lines deadpanned, "We are certainly no one's Emerald City."

And the elusive man driving the Chrysler 300 with the well-manicured hands and crisp white shirt. Was that Jay-Z? No such luck. Gutierrez confirmed that the mystery man was not the renowned rapper.

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Used 2012 Chrysler 300 C Luxury Series
Used 2012 Chrysler 300
$12,995
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Jay-Z and Chrysler 300 M - A Match Made in Detroit - Autotrader