Car News:  Oversteer

The Kia Soul Is Proof That "Funky" Can Outsell "Normal"

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul !
New 2018 Kia Soul
MSRP $24,050
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,575
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,495
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,925
RELATED READING
See all Kia Soul articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs BMW cars, trucks and SUVs Nissan cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Kia cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs MAZDA cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Doug DeMuro September 2018

Back in 2010, Kia debuted two compact, front-wheel drive, 4-cylinder cars: A little sedan called the Forte, and a weird-looking, toaster-shaped hatchback called the Soul. Everyone knows the Soul. If you haven't heard of the Forte, you're forgiven, but it's just a little sedan that competes with the Honda Civic and the Toyota Corolla and other compact cars.

What happened next surely surprised me -- and, frankly, it probably surprised everyone: The toaster-shaped, weird-looking, outside-the-box hatchback started out-selling the traditional compact sedan.

It didn't happen in the first year, as the Forte hit 68,500 sales in 2010, while the Soul lagged behind at 67,000. But it's happened in every single year since, with the Soul beating out the Forte in sales some years, and absolutely crushing it in others. In 2014, for instance, when the Soul was updated, Kia sold an amazing 145,000 units -- versus 69,300 units of the Forte sedan. This year, now that the Forte has been updated, its sales are closer to the Soul's -- but, generally speaking, the Soul has reigned supreme.

To me, and to anyone else who's into "weird" cars, this should be a great thing: Kia gave consumers a choice between two vehicles at two roughly similar price points -- the weird one and the normal one -- and people spoke with their wallets and chose the weird one. Automakers are usually tremendously scared of taking this sort of "leap" and going against the grain with a car like the Soul. Not only did Kia do it, but they were rewarded for it.

I admit that "weird" won't necessarily sell at every price point -- look, for instance, at the Ferrari FF. But in this case, weirder is more popular. And for us weird car lovers, that's wonderful to hear.

MORE FROM OVERSTEER:
Video | Here's Why the Original Tesla Roadster Was a Total Failure
Video | Here's Why the Pagani Huayra Is Worth $3 Million
Video | Which Cars Do Doug DeMuro and Tyler Hoover Want to Own Most?

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul !
New 2018 Kia Soul
MSRP $24,050
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,575
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,495
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
New 2018 Kia Soul +
New 2018 Kia Soul
MSRP $26,925
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
The Kia Soul Is Proof That "Funky" Can Outsell "Normal" - Autotrader