Kia made it two in a row when J.D. Power recently announced the Korean brand topped all others in its 2017 Initial Quality Study (IQS). J.D. Power ranked Kia first in 2016 as well. To repeat its overall IQS success, the carmaker also placed five of its vehicles at the top of their respective segments.
A survey of tens of thousands of new-car owners, the IQS ranks models and carmakers based on the number of problems per 100 new vehicles sold. The fewer problems, the higher a model is ranked. This year’s IQS polled more than 77,000 owners of 243 models across 26 different segments.
Kia made history in 2016 as the first nonluxury brand to top the IQS rankings. That it repeated that feat in 2017 can be characterized as proof this carmaker is as much about quality as it is value. Its 2017 IQS score of 72 problems per 100 vehicles is the best brand performance in the last 20 years.
In its third IQS award-winning appearance, the Soul topped the Compact Multi-Purpose Vehicle segment. Two of the brand’s newest models also topped their segments: the Cadenza for Large Car and the Niro for Small SUV. Other nameplates topping their respective segments were the Forte for Compact Car and the Sorento for Midsize SUV.