Car News

Lexus to Introduce New Pandora Ads

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus IS Models
Used 2012 Lexus IS Models
$17,517
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus IS Models AWD
Used 2012 Lexus IS Models
$10,062
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus RX Models AWD
Used 2012 Lexus RX Models
$15,447
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus ES Models
Used 2012 Lexus ES Models
$12,688
RELATED READING
See all Lexus any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs BMW cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Jeffrey Archer October 2011

Leading Internet radio provider Pandora recently announced a new premier sponsor: Lexus. The upscale automaker is introducing an ad campaign on Pandora's newly updated website that includes a so-called Billboard advertisement and an integrated skin touting the brand's new "Engineering Amazing" campaign.

Aimed at adults ages 25 to 54, the campaign will soon be among the first items seen by listeners from that age group accessing their Pandora playlists. According to Lexus, the Billboard ad integrates seamlessly into the Pandora listening experience, while a Lexus-branded skin continuously reminds users of the automaker and showcases its "Crash Test Genius" video.

"The ‘Engineering Amazing' campaign features some of our most compelling safety and hybrid technology, so it aligns well with Pandora and allows us to deliver our message to an engaged audience that expects to receive relevant ads with minimal disruption," said Brian Smith, Lexus's vice president of marketing.

In addition to the substantial advertising on Pandora's main page, Lexus is also working closely with the radio provider on other promotions to help generate brand awareness among listeners. The automaker recently offered targeted buyers a 30-day free trial offer of Pandora One, the radio firm's ad-free premium service, and teamed up with music expert Nic Harcourt to develop the "Future-Proof station," a playlist of 100 songs likely to stand the test of time.

"This campaign illustrates how we continue to innovate while balancing the listener experience," said Heidi Browning, Pandora's senior vice president of strategic solutions. "We strive for all of the ads on our site to be as personal and relevant to each listener as the music they are listening to."

Lexus's team-up with Pandora comes on the heels of an increasing number of automakers offering the service as an integrated feature in their vehicles. Recently, Lexus's parent company Toyota announced an embedded Pandora player would soon be making its debut in the automaker's 2012 Camry and Tacoma models, and will likely spread to other products in the future.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus IS Models
Used 2012 Lexus IS Models
$17,517
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus IS Models AWD
Used 2012 Lexus IS Models
$10,062
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus RX Models AWD
Used 2012 Lexus RX Models
$15,447
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Lexus ES Models
Used 2012 Lexus ES Models
$12,688
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Lexus to Introduce New Pandora Ads - Autotrader