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Limited-Edition Volkswagen #PinkBeetle Is Coming This Fall


Volkswagen’s latest model is a hashtag. Officially dubbed the Volkswagen #PinkBeetle, the new special-edition model will reach dealers this fall in bright pink, in hatchback or convertible configurations, and, yes, with a pound sign in its name.

But before we get to that, let’s discuss the most obviously unique aspect of the #PinkBeetle: its exterior color. VW calls it “fresh fuchsia metallic,” and it’s exactly as bright as you’re probably thinking something called “#PinkBeetle” would be. Breaking up all the pink are black mirror caps, black running boards and 17-inch alloy wheels.

The pink continues on the inside, as the limited-production #PinkBeetle offers a black interior (thankfully), but with pink accents — such as pink stripes inserted into the plaid seat design and pink touches on the steering wheel and door panels. The #PinkBeetle also includes Volkswagen’s latest infotainment system with app connectivity.

And now, about that name: Volkswagen says the #PinkBeetle is both the car’s name and its hashtag, making it the first car ever to be named after its own hashtag. The automaker also says the #PinkBeetle will be an “instant social media influencer.” We’ll see if that’s true when the #PinkBeetle goes on sale this fall as a 2017 model.

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Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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