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The Mazda Proceed Marvie Is a Weird SUV With a Weird Name

I went to New Zealand back in March, and I’ve been periodically posting articles about the weird vehicles I saw on my trip there because, well, there are a lot of weird vehicles there. Today, we’re going to talk about the Mazda Proceed Marvie.

First off: I am not making up this name. The vehicle is called the Mazda Proceed Marvie. What I have gathered is there was a vehicle called the Mazda Proceed, and then this particular body style was called the Proceed Marvie — sort of like how the "Taurus X" was an SUV Taurus, or the "Versa Note" is a hatchback Versa. Except, in this case, the word "Marvie" denotes the body style.

So what exactly is the body style? Well, that’s the even weirder part. The Mazda Proceed is a small pickup truck that was sold in the United States in the 1980s as the Mazda B-Series. But the Proceed Marvie is an SUV. With just a quick glance at the outside of this thing, you can see what happened: Mazda was building a pickup truck, and then the SUV craze started taking off. And so they put a cap on the back of their truck to create an SUV, and they named it the Proceed Marvie.

Now, obviously, a lot of early SUVs were made this way, but few are as obvious about it as the Proceed Marvie. From the rear, it truly just looks like a pickup truck with a camper shell — and from the side, it’s not much different. This is one of the most cynical attempts I’ve ever seen to create an "SUV" to capitalize on a new craze.

Whether or not the Proceed Marvie "worked" as a successful SUV in the early 1990s is something we’ll never know, largely because no one cares — although, apparently, there was also a Ford version sold in Australia called the Raider. What we do know is that whoever named the "Proceed Marvie" certainly should’ve been out of a job. Same with whoever applied that decal down the side of the one I saw. Find a Mazda for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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5 COMMENTS

  1. The Mazda pickup truck went by many names in different markets, including Proceed, Magnum, Bravo, Bounty, Thunder, Fighter and Drifter, as well as the Ford Courier and Ranger. In North America however, it was just the B-series. The flared fenders and bulging hood on the truck pictured are highly sought after by mini-truck modifiers.

  2. There’s apparently also a “Mazda Proceed Levante” which is just the 87th rebadge of the Suzuki Sidekick/Geo Tracker

    • It’s weird how you NEVER see any of the third gen Vitaras around. I mean, they existed and then poof. 

      It’s sort of sad for Isuzu and Suzuki in the US. Had they somehow survived, they’d be printing money in the US now with their SUV-centric portfolio. 

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