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The Mazda Proceed Marvie Is a Weird SUV With a Weird Name

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author photo by Doug DeMuro May 2018

I went to New Zealand back in March, and I've been periodically posting articles about the weird vehicles I saw on my trip there because, well, there are a lot of weird vehicles there. Today, we're going to talk about the Mazda Proceed Marvie.

First off: I am not making up this name. The vehicle is called the Mazda Proceed Marvie. What I have gathered is there was a vehicle called the Mazda Proceed, and then this particular body style was called the Proceed Marvie -- sort of like how the "Taurus X" was an SUV Taurus, or the "Versa Note" is a hatchback Versa. Except, in this case, the word "Marvie" denotes the body style.

So what exactly is the body style? Well, that's the even weirder part. The Mazda Proceed is a small pickup truck that was sold in the United States in the 1980s as the Mazda B-Series. But the Proceed Marvie is an SUV. With just a quick glance at the outside of this thing, you can see what happened: Mazda was building a pickup truck, and then the SUV craze started taking off. And so they put a cap on the back of their truck to create an SUV, and they named it the Proceed Marvie.

Now, obviously, a lot of early SUVs were made this way, but few are as obvious about it as the Proceed Marvie. From the rear, it truly just looks like a pickup truck with a camper shell -- and from the side, it's not much different. This is one of the most cynical attempts I've ever seen to create an "SUV" to capitalize on a new craze.

Whether or not the Proceed Marvie "worked" as a successful SUV in the early 1990s is something we'll never know, largely because no one cares -- although, apparently, there was also a Ford version sold in Australia called the Raider. What we do know is that whoever named the "Proceed Marvie" certainly should've been out of a job. Same with whoever applied that decal down the side of the one I saw.

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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The Mazda Proceed Marvie Is a Weird SUV With a Weird Name - Autotrader