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Mercedes Benz Brings Two Models of Its Own to Miami Fashion Week

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author photo by J. Mark Sternberg July 2011

The fashion industry's elite are congregating in Miami this week to show off the latest and greatest in swimwear fashion. Skimpy bathing suits and gorgeous models abound, but as host of the weeklong event, Mercedes-Benz has joined the festivities to turn heads with its own new cars.

Submitted for the fashion world's approval: The redesigned Mercedes C-Class and the all-new SLK roadster.

The 2012 C-Class is merely a refresh, but it sports an all-new look for Fashion Week. The redesigned body, in particular the new headlights, denote a sleeker look with more understated class than the previous car's edgy style.

Ironically, the C-Class may actually be the perfect car for a person who finds him or herself always on the watch for the next thing in haute couture. The German sedan can be equipped with new safety features including Blind Spot Assist, Lane Keeping Assist, Attention Assist and High beam Assist, just in case you’re caught people-watching.

The new car can also come with a supermodel-approved reduced appetite. For 2012, the entry-level C-Class model comes equipped with a four-cylinder engine that is capable of a combined 24 MPG. For those looking for some more power, there are also two V6 engine options with an AMG V8 model on its way.

Shown alongside the C-Class is Mercedes' new SLK roadster, which fits right in among bikini-clad supermodels. The drop-top two-seater has a body that's more toned and athletic than previous generations; it’s more Tyra Banks-fierce than Elle Macpherson-pretty.

The new roadster will share the same engines offered in the C-Class: A mid range V6, with a fuel sipping 1.8 liter turbocharged four cylinder coming after launch. We expect that those with pedicured lead feet will also be happy to see an AMG model produced sometime in the future.

Fashionistas who get a little too much sun at the poolside can also opt for the SLK with 'Magic Sky Control'. The hard top is available with an optional electrochromatic glass panel in the roof that can go from clear glass to limo-tint black at the flip of a switch.

Whether the designers and models will accept the new cars or not has yet to be seen, but Mercedes and high fashion have gone hand-in-hand for decades, and we don't expect that to change anytime soon.

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Mercedes Benz Brings Two Models of Its Own to Miami Fashion Week - Autotrader