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Mercedes-Benz Wins Naming Rights Deal for the Superdome

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author photo by Tommy Flanagan October 2011

Mercedes-Benz USA has secured a 10-year agreement that provides official naming rights for the recently renovated Louisiana Superdome. The newly dubbed Mercedes-Benz Superdome will host numerous sporting events such as the 2012 Men's Final Four and BCS Champion Game. It will also be home to Super Bowl XLVII in 2013.

"The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans and the State of Louisiana." Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone's expectations," states Ernst Lieb, President and CEO of Mercedes-Benz USA.

This naming rights deal is a first for both the automaker and the sports arena. The Louisiana Superdome has just completed a $336 million renovation following Hurricane Katrina in 2005.

Neither organization has announced the amount of the 10-year agreement. The deal allows Mercedes-Benz to include branding and signage in and around the Superdome. The deal also grants Mercedes-Benz rights to Saints print and online publications as well as access to players and coaches for promotional purposes and special events. In addition, the partnership allows Mercedes-Benz to craft events that focus on customer and fan appreciation events.

Louisiana's governor Bobby Jindal is also pleased with the affiliation between the Superdome and Mercedes-Benz. He believes the sponsorship deal was successful due in part to the recent Superdome renovation.

What it means to you:

Sports fans attending games at the Superdome can get a closer look at their favorite Mercedes-Benz.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Mercedes-Benz Wins Naming Rights Deal for the Superdome - Autotrader