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The Most-Searched Vehicle on Autotrader Is the Jeep Wrangler

Interesting fact of the day: The most-searched vehicle on Autotrader is not the most popular pickup on the market. It’s not the most popular SUV on the market. It’s not even the most popular car on the market. It’s the Jeep WranglerSee the Jeep Wrangler models for sale near you

This is completely true. Despite the fact that the Jeep Wrangler is nowhere near the most popular vehicle on the market in terms of purchases, it’s by far the most-searched vehicle on Autotrader, ahead of the Chevy Silverado, the Jeep Grand Cherokee, the Toyota Camry and, yes, the Ford F-150 (aka, the most popular vehicle in America).

Why is this? How could this be? Why are so many people looking for Jeep Wranglers?

I’m not sure, but I suspect I know the answer: The Jeep Wrangler is insanely cool. You can lift it up and climb giant mountains, the kind of mountains that would make donkeys stop in their tracks and blow air out of their nostrils as if to say, "I’m not going up that."

You can remove the roof and drive on the beach, soaking up the sun, taking in the beach air — and weighing down the footwells with gallons of sand that you need to remove later with an industrial-grade vacuum cleaner. Then, you can drive it to work on Monday.

Basically, it does everything.

In other words, I suspect people are sitting in their offices at their desks and behind their computers, and they’re browsing Autotrader thinking, "You know what would be cool right now? If I was literally anywhere else." Then, they go searching for a Jeep Wrangler — because it could literally take them anywhere else.

This is my theory, and it might not be true. What’s certain, however, is that we now know why Jeep Wrangler resale values are always among the highest in the industry, and it’s because car shoppers really are interested in Wranglers — and, presumably, the accompanying industrial-grade vacuum cleaners. Find a Jeep Wrangler for sale

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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7 COMMENTS

  1. Same reason sports car are super popular searches on AT, they are kind of a pipe dream for most buyers. They want them but won’t actually buy one because they are not practical enough.

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