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New FIAT 500 Supports Breast Cancer Research

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author photo by Jeffrey Archer September 2011

FIAT recently announced an upcoming special edition of its tiny 500 hatchback designed to support the Breast Cancer Research Foundation. Dubbed the FIAT 500 Pink Ribbon, just 250 units of the limited-edition model will be sold. Each Pink Ribbon FIAT features unique exterior and interior accents throughout.

Available at FIAT dealerships starting in October, the 500 Pink Ribbon will be easily distinguished from standard models thanks to a unique dark pink stripe running down either side. Offered in silver or white, the 500 Pink Ribbon will also stand out thanks to its rear quarter panels, which prominently feature pink ribbon graphics - the international symbol of breast cancer awareness.

Inside, the 500 Pink Ribbon continues the "pink" theme with a series of unique pink accents. Offered only with a black interior, the FIAT 500 Pink Ribbon includes pink stitching, a pink "500" logo on its front seatbacks and a pink ribbon embroidered on its floor mats. Other details include hand-stitched pink accents in the model's steering wheel which provide additional contrast in the driver's direct line of sight, and specially-designed key fobs that give owners a constant reminder of the ongoing search for a cure.

"We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company," said Laura Soave, head of FIAT North America. "The FIAT 500 Pink Ribbon edition offers our FIAT consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change."

With base prices starting from $22,500, the FIAT 500 Pink Ribbon is only slightly more expensive than a similarly-appointed standard model. That strikes us as a good deal for such an exclusive special edition model - especially since FIAT announced a pledge to donate $1,000 to the Breast Cancer Research Foundation for each Pink Ribbon model sold, including a minimum donation of $50,000.

"At The Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond," said Myra J. Biblowit, the organization's president. "The partnership with FIAT is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round."

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
New FIAT 500 Supports Breast Cancer Research - Autotrader