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New Sub-$36,000 Jaguar XE Among Major Changes Coming to the Brand

  • Jaguar’s upcoming XE sedan will start just under $36,000 with shipping
  • The brand’s redesigned XF will see a $5,000 price cut to $52,895 with shipping
  • Jaguar has also rolled out an EliteCare program that extends the brand’s warranty and free maintenance coverage

A recent press conference from Jaguar revealed some important news about the brand, ranging from the pricing of its all-new XE and redesigned XF sedans to a new EliteCare plan designed to improve buyer confidence.

The biggest news is pricing for the upcoming 2017 Jaguar XE, as the automaker announced the sedan will start from $35,895 with shipping for a base model with a 2.0-liter turbocharged 4-cylinder when it goes on sale this spring.

That pricing places it squarely between its closest competitors, as it’s priced higher than the BMW 3 Series and Cadillac ATS but lower than the Lexus IS and Mercedes-Benz C-Class. The new pricing also makes the XE Jaguar’s cheapest car in nearly a decade, since the cancellation of the X-Type after the 2008 model year.

Jaguar also announced pricing for its newly redesigned 2016 XF sedan, which is scheduled to go on sale later this year. The automaker says the new XF will start from $52,895 with shipping, a $5,000 price cut compared to today’s XF, and will drop last year’s base-level 2.0-liter turbocharged engine. The newly standard 340-horsepower 3.0-liter supercharged V6, currently optional on the 2015 XF, will serve as the 2016 model’s new base engine.

In addition to revealing pricing for the XE and the XF, Jaguar announced a new EliteCare program beginning in the 2016 model year. All new Jaguar models will be covered under the program, which touts a 5-year or 60,000-mile bumper-to-bumper warranty and an increase of a year and 10,000 miles over today’s warranty, along with free scheduled maintenance and roadside assistance for the duration of the coverage. Jaguar will have the longest free maintenance plan in the industry.

Between new XE and XF sedans, the luxurious XJ, the sporty F-Type and Jaguar’s upcoming F-Pace SUV, it’s clear the brand is getting serious about taking on high-end rivals such as Mercedes-Benz, BMW, Audi and Cadillac.

What it means to you: We’re excited to drive the Jaguar XE, XF and F-Pace to see if the brand is ready to take on its popular luxury-brand rivals.

Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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