As Mother’s Day approaches, one car company is celebrating moms for all that they are and all that they do. Nissan has reached out to its fan base with a social media contest based on sharing amazing mom stories of all kinds. Whether it’s the time your mother recovered your big wheel from the neighborhood bully or the year she managed your baseball team during an undefeated season, Nissan wants to know about it. And fans want to read about it.
Life Is Like a Box of Chocolates…
In addition to honoring motherhood, some contest participants will win a #BoxofNissans chocolates. This delectable collection contains 15 car-shaped chocolates — five white chocolate GT-Rs, five milk chocolate Rogues and five dark chocolate Maximas. And none of these exclusive 4-wheeled treats are available in stores. But in case you don’t win, make sure you get your mom a card and some flowers.
“Every year we see a surge of social media love notes to honor a special woman on Mother’s Day, and Nissan is helping its fans make this year’s day even more special,” said Jeremy Tucker, Nissan, vice president, Marketing Communications and Media. “Moms have helped many of us navigate through childhood, so we created a way for our passionate and driven fans to give something truly unique and special to their moms.”
More and more, car companies are connecting with audiences on an emotional level through social media and digital campaigns, and this is yet another example. Contests such as #BoxOfNissans allow automotive brands to elevate awareness of their product offerings in an organic and fun way.
Fans of Nissan can submit their stories and enter the contest on Twitter via #BoxOfNissans and #Contest. On Facebook and Instagram, stories are submitted by commenting on the activation posts. For official rules and to get inspired by some awesome mom stories, visit BoxofNissans.com. Winners will be selected around May 13. But don’t forget, Mother’s Day is May 8.
Now let’s see what Nissan comes up with for Father’s Day.