Nissan attempts to repeat its successful joint marketing efforts with the movie "Rogue One: A Star Wars Story" by once again collaborating with Lucasfilms in marketing "Star Wars: The Last Jedi," scheduled for release on December 15. As part of the marketing campaign for Rogue One, the carmaker released the first-ever Star Wars-branded full-size production vehicle. The campaign helped push Rogue sales to industry records.
In conjunction with the latest Star Wars release, however, Nissan’s campaign will include its entire lineup. For "Star Wars: The Last Jedi," the carmaker is coordinating a multitier campaign that includes five television spots focusing on a suite of driver-assist technologies that help drivers safely operate their vehicles. Featuring such technologies as ProPILOT Assist, automatic emergency braking and blind spot monitoring, the ads will integrate Star Wars crafts and characters with real-world systems.
According to a press release Nissan issued with the announcement, Star Wars provides the ideal medium to explain how these technologies aid drivers by highlighting the relationship of droid, pilot and craft.
The multifaceted marketing campaign also includes the Master the Drive Sweepstakes, designed to drive consumers to Nissan’s website. Among the prizes lucky Star Wars fans will win is a trip to the movie’s opening-night event in Hollywood.