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The Nissan Rogue Has Become a Top 10 Best-Selling Car

If I asked you, a car enthusiast, to name me the best-selling vehicles in the United States, I have no doubt you’d easily be able to spout off much of the "top 10" list very quickly. You’d get the Ford F-Series at number one, for instance; that’s a no-brainer. You’d get the Chevy Silverado and the RAM Trucks, which take up the second and third spots.

Of course, you’d also get the top cars: the Camry (number four), the Civic (five), the Corolla (six) and the Accord (nine). And if you thought about it enough, you might even get the Honda CR-V and the Toyota RAV4, recent additions to the top 10 list, which come in at seventh and eighth, respectively.

You know what you probably wouldn’t get? Number 10, the Nissan Rogue.

That’s right: You see the Nissan Rogue everywhere, but if you’re like me, you probably had no idea just how popular it’s gotten. Well, the answer is really popular; Nissan moved 330,000 Rogue models last year — basically 1,000 a day — placing it solidly in 10th place, ahead of other popular models like the Ford Fusion, Ford Explorer, GMC Sierra, Chevy Malibu and Nissan’s own Altima. The thing is everywhere.

This change, of course, hasn’t happened overnight, and it’s taken a lot of hard work — and fleet sales. But one interesting thing worth noting is just how quickly the Rogue has risen to the top: The CR-V and RAV4 came out in the mid-1990s, and all other cars on the top 10 list have been out for at least 25 years. The Rogue went on sale in 2008, less than a decade ago, and has already risen to the top 10 list.

We could go into all the factors that have gone into the Rogue’s success — reasonable pricing, lots of tech, versatile interior, good gas mileage — but the overall point is this: If you’ve ever been struck by the fact that you see the Nissan Rogue everywhere, it isn’t just confirmation bias. You actually do see the Nissan Rogue everywhere. Find a Nissan Rogue for sale

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

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Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More

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22 COMMENTS

  1. My mom has one, her sister has one, my brother’s friend has one, hell I was shopping for one til I realized I don’t actually WANT one…I think a lot of the buyers are people like my mother, actually, who don’t want or need a 3-row SUV and/or don’t like minivans. Averaging over 30 MPG on the highway, cruising at 70 mph below 2k RPM, in an admittedly practical vehicle is actually kind of impressive. 

    Oh and I mostly agree with the comments about comfort – but our SL trim is perfectly comfortable as I think the seats adjust more than those of lower trim levels.

    Also there is a “Sport” button…because CVT?

  2. BzzzzzzzzzzzzzzzzzNissanzzzzzzzzzzzzzzzzzzzzzzzZZZZZZZZZZZzzloveszzzzzzzZZZZZZZZZZZzzzzzzzzzzzzzzzzzztheCVTzzzzzzZzzzzzzZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzZZZZZzzzz

  3. I got a 2016 Rogue for my 16th, and I love it. I’m not surprised it’s everywhere, and I personally think the Rogue is extremely underrated in comparison to other cars in its class. Great trunk space, great warranty through Nissan, great reliability, and easy (never said fun) to drive. They’re also safe, which was a selling point for my parents. Obviously, it wouldn’t have been my first choice, being a car enthusiast, but for a first car, it’s very nice. There’s some people out in the world who don’t want a car that’s sporty or fast or rough or low to the ground or small, and that’s why cars like these sell like hot cakes. Although unfortunate, most people just want a car with tech, good styling, a good warranty, good reliability, good gas mileage, and a good price, which is why the Rogue is so popular.

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