If I asked you, a car enthusiast, to name me the best-selling vehicles in the United States, I have no doubt you’d easily be able to spout off much of the “top 10” list very quickly. You’d get the Ford F-Series at number one, for instance; that’s a no-brainer. You’d get the Chevy Silverado and the RAM Trucks, which take up the second and third spots.
Of course, you’d also get the top cars: the Camry (number four), the Civic (five), the Corolla (six) and the Accord (nine). And if you thought about it enough, you might even get the Honda CR-V and the Toyota RAV4, recent additions to the top 10 list, which come in at seventh and eighth, respectively.
You know what you probably wouldn’t get? Number 10, the Nissan Rogue.
That’s right: You see the Nissan Rogue everywhere, but if you’re like me, you probably had no idea just how popular it’s gotten. Well, the answer is really popular; Nissan moved 330,000 Rogue models last year — basically 1,000 a day — placing it solidly in 10th place, ahead of other popular models like the Ford Fusion, Ford Explorer, GMC Sierra, Chevy Malibu and Nissan’s own Altima. The thing is everywhere.
This change, of course, hasn’t happened overnight, and it’s taken a lot of hard work — and fleet sales. But one interesting thing worth noting is just how quickly the Rogue has risen to the top: The CR-V and RAV4 came out in the mid-1990s, and all other cars on the top 10 list have been out for at least 25 years. The Rogue went on sale in 2008, less than a decade ago, and has already risen to the top 10 list.
We could go into all the factors that have gone into the Rogue’s success — reasonable pricing, lots of tech, versatile interior, good gas mileage — but the overall point is this: If you’ve ever been struck by the fact that you see the Nissan Rogue everywhere, it isn’t just confirmation bias. You actually do see the Nissan Rogue everywhere. Find a Nissan Rogue for sale
Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.