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Patriots Fans Can Enter New AutoTrader.com Contest

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author photo by Jeffrey Archer October 2011

AutoTrader.com is teaming up with the New England Patriots and WEEI Sports Radio to launch a new promotion designed to turn Patriots fans into car shopping champions. Dubbed New Car Playbook, the promotion engages radio show sports fans and highlights AutoTrader.com's status as the top destination for new car shoppers nationwide.

Beginning Wednesday, October 5 and continuing through November 29, the promotion involves a car shopping "play" announced as a question each Wednesday at around 4:00 p.m. during the WEEI Sports Radio broadcast "The Big Show." Participants who miss the show can also find the play by logging on to the promotion's website. From there, contestants must scour the AutoTrader.com site to find the correct answer, which can be submitted to the New Car Playbook page.

Each week, participants who submit the correct answer will be entered to win a $250 Patriots Pro Shop Gift Card. Contestants providing correct answers will also be entered to win a grand prize trip for two to watch the New England Patriots play an away game against the Washington Redskins on December 11.

"We're always looking for creative ways to further engage car shoppers with AutoTrader.com, and this promotion is another way that we're reaching that goal," said Clark Wood, chief marketing officer at AutoTrader.com. "By bringing together a great partnership with the New England Patriots, WEEI Sports Radio and AutoTrader.com, we're able to offer Patriots fans some exciting incentives for test driving numerous areas of our site."

Unfortunately for Patriots fans outside the New England area, the contest is only open to legal residents of Connecticut, Maine, Massachusetts, New Hampshire, Vermont and Rhode Island. But for radio listeners and football fans in those states, that just means there's less competition standing in the way of a treasure trove of Patriots merchandise, or a trip to RFK Stadium to watch Tom Brady face off against Redskins quarterback Rex Grossman.

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Patriots Fans Can Enter New AutoTrader.com Contest - Autotrader