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Pricing Announced for Mitsubishi i – New York Auto Show

April 28, 2011


In New York, Mitsubishi announced that the 100% electric Mitsubishi i is available for pre-order beginning today, April 22, 2011. Appropriately, that’s Earth Day. The bigger news is that the starting MSRP after federal tax credit of $7,500 is $20,490.

“We believe that the Mitsubishi i will be the most likeable car on the planet,” noted Yoichi Yokozawa, newly appointed President and CEO for Mitsubishi Motors North America (MMNA). Just could be. The Mitsubishi i is currently the most affordable, 100% electric-powered, mass-market production vehicle available in North America.

Just to zap your memory, the 4-person 100% electric vehicle has zero tailpipe emissions, is rear-wheel drive with over 140 ft-lb of torque and a top speed of 80 mph. It goes 85 miles on a charge, has an eight year or 100,000 mile battery warranty, qualifies for federal and state tax credits, and comes in an ES or SE model.

The price of $27,990 applies to the ES level. Power up a few notches to the SE Premium trim level and for $2,790 extra you get a navigation system with rear-view camera, a hands free link system with steering wheel mounted controls and a DC quick-charging port. The quick-charging port allows the i battery pack to be recharged at a Level 3 charger to 80% full capacity in 30 minutes. Level 3 chargers, by the way, are installed at a number of growing locations around North America.

Ready to be an i owner? The 4-step on-line process, according to Mitsubishi, will be seamless. To make it even more efficient, the refundable deposit of $299 plus $99.99 for the required home electrical inspection is payable via PayPal.

Plus, for the first 2,000 people who place a pre-order, Mitsubishi will waive the home electrical inspection fee of $99.00.

For more information visit


HOLLY REICH writes about cars, travel, lifestyle and more. Her work has been featured in publications that include: Elite Traveler, The New York Daily News, The Washington Post and The Boston Herald. She contributes monthly to Motor Matters syndicate and her blog, “Riffs on Rides,” appears on

Our editors are here to make car buying easier. We’ve driven, reviewed and compared thousands of cars. We’ve bought and sold more than our fair share, too. And as part of the sprawling Cox Automotive group of companies, we have exclusive access to a range of valuable data and insights. Whether you’re looking for the best car, the best deal or the best buying advice, you can trust... Read More about Autotrader

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