About five years ago, I sold a long-wheelbase 1995 Range Rover Classic to a man in Dallas for about $6,500. For the first two years, I thought I was getting the best deal of my life, simply because I had found someone who wanted to deal with my 1995 Range Rover Classic. For the last three years, I’ve regretted this sale every single day.
Here’s why: I truly believe the Range Rover Classic (1980s through 1995) will be valuable someday. And I don’t mean "sort of valuable," in the way a Datsun 280ZX has gone from being a $12,000 car to a $23,000 car, largely keeping pace with inflation. I mean I think that a Range Rover Classic in perfect condition will sell for $100,000 not very long from now. I mean it. Laugh now — but I would’ve laughed if you had told me when I was 18 that an E30 BMW M3 would sell for $65,000. Or a Jeep Grand Wagoneer in perfect shape could sell for $70,000. And look where we are now.
There are a lot of reasons why I think this, but I’m going to focus on two specifically. Number one: SUVs are simply on the rise. There’s absolutely no denying this: Old SUVs are going up in value, whether it’s the FJ40 Toyota Land Cruiser, the aforementioned Grand Wagoneer, the International Scout or the Ford Bronco. "Cool" and "utilitarian" are "in" right now, and old SUVs are benefitting.
And number two: As far as old SUVs go, the Range Rover Classic has one of the coolest designs of anything on the market. It’s absolutely beautiful, with the perfect Range Rover look that continues to evolve to this day. We all know how seminal the original Volkswagen Beetle and MINI Cooper were — well, the Range Rover has that potential. Just give it time.
More important, if you really want to see this trend, all you need to do is pay attention to the values. My Range Rover Classic was in pretty good shape, and $6,500 was the top of the market when I sold it in 2012. Today, the average asking price on Autotrader for a Range Rover Classic is just over $18,000 — triple, in just five years. And really nice examples routinely sell on auction websites like BringaTrailer for somewhere in the $20,000 range — a number that would’ve been considered laughable just a few years ago.
I know you think I’m nuts, but I’m going to print out this article, save it and then point to it with maniacal laughter when the first Range Rover Classic hits $100,000. Remember this day. Find a used Land Rover Range Rover for sale
Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.