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Social Media Competition Will Promote New Ford Escape

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author photo by Jeffrey Archer December 2011
  • Teams will face challenges involving physical strength or mental problem solving
  • Contestants will engage online followers as they road trip across the country
  • Apply now on the contest's website

Although Ford announced its all-new 2013 Escape only a week ago at the Los Angeles Auto Show, the automaker is already planning an exciting social media-based contest to help promote it. Dubbed "Escape Routes," the contest follows six thrill-seeking two-person teams throughout the US as they attempt to complete challenges and solve problems.

According to Ford, teams will be faced with a new challenge each week as they cross the country on the unique road trip. The challenges, which involve physical strength and mental problem-solving, will be tackled by the contestants in real time while their social circle of fans plays along virtually at home. Ford says teams will also engage their online followers as they experience the local culture of each city they visit.

"Escape Routes takes the success of Ford's previous social engagement programs and overlays a new, innovative way to utilize social gaming in the real world," said Matt VanDyke, Ford's US director of marketing communications. "This makes Escape Routes the first program to recognize participants' social influence as part of the game."

Escape Routes kicked off last week when actress Jenny McCarthy competed against the entire country in the world's largest game of "Words with Friends." The automaker is collaborating with Zynga, the maker of "Words with Friends," to help promote the contest through various social platforms including online gaming.

Ford is encouraging dynamic, fun-loving individuals seeking an exciting adventure to consider being a contestant. Anyone interested can apply online at escaperoutes.com, or attend one of 10 open casting calls throughout the country. According to Ford, one of the six teams selected to participate will be chosen through online voting on the contest's website.

Ford says Escape Routes will kick off in March. Stay tuned for more details in the coming weeks, including finalized information about the contestants and an outline of the planned journey.

What it means to you:

Ford is eager to capture younger buyers with its all-new 2013 Escape.

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Social Media Competition Will Promote New Ford Escape - Autotrader