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Some People Go Crazy With BMW Individual Colors

If you talk to most car enthusiasts, you’ll generally find that they know about Porsche’s “paint to sample” program, which allows customers to pick whatever color they want — within a few parameters — and then Porsche will paint the car that color. This program is highly touted by Porsche and is well advertised, and paint-to-sample Porsche models always seem to bring more money on the used market than regular Porsche models painted “regular” colors.

But Porsche isn’t the only company that offers this. The BMW 7 Series you see above hails from the “BMW Individual” program, and it’s precisely as crazy as you think it is: it’s painted in a bright, crazy, ridiculous shade of green. This is vastly different from colors you’ll find on pretty much any other BMW 7 Series, as most of them are finished in silver, white, black or maybe, on a crazy day, dark blue.

BMW touts its “Individual” program with a lot of unique, customizable offerings, including interior colors, trim and certain limited edition models, but when it comes to exterior colors, the automaker makes it seem like there’s no limit: the brand’s website says customers can choose from “infinite color nuances,” and suggests you can “create your own inspiring paint finish.” BMW Individual’s website even tells you that you can choose between metallic finish and matte, noting that they can make either one happen.

Indeed, BMW Individual is pretty cool, and I’m mentioning it to show that Porsche paint to sample isn’t the only game in town. And even though it’s probably a lot more common to see crazy custom colors in the 911 world, there are still some bright green BMW 7 Series models out there somewhere.

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  1. i doubt ferrari will ever do something as carzy as that since they have a contract stating if the owner puts some crazy color ferrari can recall the car

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Doug Demuro
Doug Demuro
Doug DeMuro writes articles and makes videos, mainly about cars. Doug was born in Denver, Colorado, and received an economics degree from Emory University in Atlanta. After graduation, Doug spent three years working for Porsche Cars North America. Eventually, he quit his job to become a writer, largely because it meant that he no longer had to wear pants. Doug’s work has been featured in a... Read More about Doug Demuro

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