Ahhh, road trips. That special intersection of time when family togetherness waffles between sing-a-long joy and white-knuckle stress; and it’s spread out along highway after highway.
In between stopping for greasy eats and indulging in kitschy tourist traps along the way, it’d seem like kids (and the incessant “are we there yet?”) would be the most stressful part of traveling. According to Chevrolet, who looked into the state of the American road trip, two out of three drivers say the most irksome component of traveling by car is traffic, not kidlets.
The Harris Poll surveyed 1,063 U.S. parents of children under 18 to explore the ins and outs of the family road trip, and the timing is perfect — 89 percent of all travelers this month (45.5 million during the Thanksgiving travel week) will be taking a road trip. That’s a lot of traffic, together time and backseat bickering.
The Wi-Fi Way
In the study, parents indicated that in-vehicle technologies can improve the family road trip experience by making gridlock a little more tolerable. More than half of American parents (56 percent) said that Wi-Fi/internet connectivity would help make family road trips more enjoyable, making it the top in-vehicle tech on their wish list for upcoming travel.
“The vehicle is the new family dinner table, where memories are created and bonds grow strong,” said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers. “As families prepare to hit the road this holiday to spend time with friends and family, they can depend on crossovers like the 2018 Chevrolet Traverse and Equinox to meet their needs, from storage space to USB outlets, available 4G LTE Wi-Fi, Apple CarPlay and Android Auto2 compatibility.”
Short N’ Sweet
Other news-y data from the report? Parents say the perfect length of a road trip is six hours (no skeevy motels to deal with — huge plus). Folks tote an average of 6.6 mobile devices on those car treks, and nearly two-thirds of all American moms and dads (63 percent) say they would prefer to take a road trip in an SUV over any other type of vehicle (roominess is *everything* when logging long hours on the interstate).
And despite those migraine-inducing spats over, well, you name it, road trip love remains strong. The vast majority of American parents (93 percent) say they enjoy the journeys with their family, with more than half (53 percent) saying they love them.
Seems the highs and lows of road trips are all part of the memory-making — the good, the bad and every pit stop in between.