Car News

Study Says Kia Has the Most Loyal Owners

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Sonata GLS
Used 2012 Hyundai Sonata
$7,789
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Sedan
Used 2012 Hyundai Elantra
$7,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Limited Sedan
Used 2012 Hyundai Elantra
$7,682
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Sedan
Used 2012 Hyundai Elantra
$7,299
RELATED READING
See all Hyundai any articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Ford cars, trucks and SUVs Honda cars, trucks and SUVs Chevrolet cars, trucks and SUVs Jeep cars, trucks and SUVs Nissan cars, trucks and SUVs Lexus cars, trucks and SUVs Volkswagen cars, trucks and SUVs BMW cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Jeffrey Archer October 2011

Recently released figures from automotive data provider Experian show Hyundai and Kia boast the most loyal buyers in the car industry. So says the firm's second-quarter market analysis figures, which names Kia the top U.S. brand for returning buyers with sister brand Hyundai following closely behind.

According to Experian, a whopping 48 percent of Kia owners return to the brand, securing its position at the top of the list. Following closely behind is Ford with 46.5 percent repeat business, while Chevrolet, Honda, Hyundai and Toyota all retained about 40 percent of customers. That means Hyundai Motor Group - responsible for Hyundai and Kia - boasts the most loyal owners of any automaker for the first time ever.

"According to our latest market report, Hyundai Motor Group has been making strides in customer loyalty for several years," said Jeffrey Anderson, Experian's director of consulting and analytics. "In North America, both Kia and Hyundai have made improvements in vehicle styling and quality among both brands. This has clearly helped them gain and maintain a strong and loyal customer base."

As expected, luxury automakers - whose buyers are more likely to try out new products and switch cars frequently - retained a much smaller portion of their customers. Mercedes topped luxury brands with nearly 35 percent repeat buyers, followed by BMW at just over 30 percent and Porsche with 23 percent retention.

Among models with the highest loyalty rates, it's no surprise Kia scored three of the top ten. The automaker's compact Forte topped the list with a shocking 68 percent retention rate, while the expressive Soul and Forte Koup also made the list. The compact Chevrolet Cruze finished second with 64 percent retention, while the Ford Fiesta and Fusion came in second and third respectively.

Experian also analyzed loyalty data by segment, finding that large pickup owners are the most loyal, registering nearly 60 percent repeat business. Hybrid car owners are also a loyal group, with Experian finding that more than 40 percent traded their hybrid in on another.

RELATED INVENTORY
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Sonata GLS
Used 2012 Hyundai Sonata
$7,789
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Sedan
Used 2012 Hyundai Elantra
$7,995
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Limited Sedan
Used 2012 Hyundai Elantra
$7,682
Saving this vehicle to yourMy Autotrader account
Are you sure you want to delete?
Used 2012 Hyundai Elantra Sedan
Used 2012 Hyundai Elantra
$7,299
This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Study Says Kia Has the Most Loyal Owners - Autotrader