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Subaru Names its Rear-Drive Sports Car "BRZ"

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author photo by Dan Carney August 2011

After teasing us with a mock-up of its planned rear-drive sports car's underpinnings at the Geneva Motor Show in the Spring, Subaru is continuing the strip-tease reveal of the upcoming speedster with the release of the car's planned name: Subaru BRZ.

The company explains the source of this lyrical moniker thusly: The "B" stands for its boxer engine, the "R" is for rear-wheel-drive and the "Z" is because this vehicle represents the zenith in passion and confidence for the company.

Subaru has chosen to go with an alphanumeric, or at least alpha-eric, nomenclature for this model despite its use of regular English words for most of its other models, much like the Impreza or Legacy.

Regardless, the car will weigh about 2,700 lbs. and is powered by a 2.0-liter version of the company's growly boxer four-cylinder engine using either an automatic or traditional manual transmission. Subaru says that Porsche's Boxster is its intended competition for the BRZ when it goes on sale in the Spring of 2012.

The Hyundai Genesis Coupe and Mazda MX-5 Miata look like more realistic competitors, along with the Toyota version of the BRZ, which the two companies are developing in conjunction.

For now, look for Subaru to display its body-less mechanical exhibit, now with a name attached, at the Frankfurt Motor Show in Germany in September as a prelude to revealing the whole car at the Tokyo Motor Show in December.

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
Subaru Names its Rear-Drive Sports Car "BRZ" - Autotrader