• Sign in
  • |
  • Sign up

Car News:  Oversteer

The European Hyundai Elantra Was Called the "Lantra"

RELATED READING
See all Hyundai Elantra articles
RESEARCH BY MAKE
Toyota cars, trucks and SUVs Honda cars, trucks and SUVs Ford cars, trucks and SUVs Chevrolet cars, trucks and SUVs Nissan cars, trucks and SUVs Volkswagen cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs BMW cars, trucks and SUVs Hyundai cars, trucks and SUVs
Acura cars, trucks and SUVs Alfa Romeo cars, trucks and SUVs AMC cars, trucks and SUVs Aston Martin cars, trucks and SUVs Audi cars, trucks and SUVs Bentley cars, trucks and SUVs BMW cars, trucks and SUVs Bugatti cars, trucks and SUVs Buick cars, trucks and SUVs Cadillac cars, trucks and SUVs Chevrolet cars, trucks and SUVs Chrysler cars, trucks and SUVs Daewoo cars, trucks and SUVs Datsun cars, trucks and SUVs DeLorean cars, trucks and SUVs Dodge cars, trucks and SUVs Eagle cars, trucks and SUVs Ferrari cars, trucks and SUVs FIAT cars, trucks and SUVs Fisker cars, trucks and SUVs Ford cars, trucks and SUVs Freightliner cars, trucks and SUVs Genesis cars, trucks and SUVs Geo cars, trucks and SUVs GMC cars, trucks and SUVs Honda cars, trucks and SUVs HUMMER cars, trucks and SUVs Hyundai cars, trucks and SUVs INFINITI cars, trucks and SUVs Isuzu cars, trucks and SUVs Jaguar cars, trucks and SUVs Jeep cars, trucks and SUVs Kia cars, trucks and SUVs Lamborghini cars, trucks and SUVs Land Rover cars, trucks and SUVs Lexus cars, trucks and SUVs Lincoln cars, trucks and SUVs Lotus cars, trucks and SUVs Maserati cars, trucks and SUVs Maybach cars, trucks and SUVs Mazda cars, trucks and SUVs McLaren cars, trucks and SUVs Mercedes-Benz cars, trucks and SUVs Mercury cars, trucks and SUVs MINI cars, trucks and SUVs Mitsubishi cars, trucks and SUVs Nissan cars, trucks and SUVs Oldsmobile cars, trucks and SUVs Plymouth cars, trucks and SUVs Pontiac cars, trucks and SUVs Porsche cars, trucks and SUVs RAM cars, trucks and SUVs Rolls-Royce cars, trucks and SUVs Saab cars, trucks and SUVs Saturn cars, trucks and SUVs Scion cars, trucks and SUVs smart cars, trucks and SUVs SRT cars, trucks and SUVs Subaru cars, trucks and SUVs Suzuki cars, trucks and SUVs Tesla cars, trucks and SUVs Toyota cars, trucks and SUVs Volkswagen cars, trucks and SUVs Volvo cars, trucks and SUVs Yugo cars, trucks and SUVs
RESEARCH BY STYLE
AWD/4WD
Commercial
Convertible
Coupe
Hatchback
Hybrid/Electric
Luxury
Sedan
SUV/Crossover
Truck
Van/Minivan
Wagon
ADDITIONAL MODEL INFORMATION

author photo by Doug DeMuro May 2017

Most of us are aware that cars sometimes get different names in different markets. The Ford Mondeo, for instance, was sold as the Ford Contour in the United States. The U.S. Volkswagen Jetta is called the Bora elsewhere. I could go on, but I suspect you get the picture, and if you don't, you should probably return to YouTube commenting.

Of all the weird "other" names given to all the cars over all the years, one strikes me as the weirdest. The compact Hyundai, sold in the United States for many years as the Hyundai Elantra, was named -- in Europe and Australia -- just the "Hyundai Lantra." Without the "e." That's right: Hyundai dropped one single letter from this car's name.

I've always wondered why they did this, and Wikipedia provides a little clue: Hyundai tried to call the car "Elantra" in Australia, but Mitsubishi complained that the name was too similar to its "Elante" trim level on some models. That completely makes sense, except for one little question: Why did Hyundai do it in Europe, too?! I can imagine Hyundai executives, sitting at a map with darts, randomly deciding which countries would get the "Elantra" and which would get the "Lantra."

Interestingly, if it were up to Hyundai, "Elantra" wouldn't even be the car's name. In Hyundai's home market of Korea, the car is called the Hyundai Avante -- a name they can't use elsewhere due to its similarity with Audi's "Avant" designation, which is used for station wagons. So they chose Elantra for foreign markets, and then they couldn't use that, so they went with Lantra. Fortunately, I think this whole Lantra/Elantra thing is resolved, and Hyundai now calls the car "Elantra" everywhere but Korea.

All of this is interesting to the car geek like me, but I have to wonder about one little thing: Exactly what did it cost Hyundai to create both an "Elantra" and a "Lantra"? How much extra in tooling did it cost to make the emblems different? How much did they have to spend printing additional marketing materials just to drop an "e"? I'll never know the answer, but I'll always wonder just how much this "e" cost Hyundai.

Doug DeMuro is an automotive journalist who has written for many online and magazine publications. He once owned a Nissan Cube and a Ferrari 360 Modena. At the same time.

Photo credit: Turbo_J

MORE FROM OVERSTEER:
I Drove an Armored Military Vehicle Around Nashville
What Ever Happened to the Ford F-150 Harley Davidson?
There's a Red Bull MINI Cooper Pickup For Sale on Autotrader

Find a Hyundai Elantra for sale

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
The European Hyundai Elantra Was Called the "Lantra" - Autotrader