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The Lincoln Blackwood Was a Lovable Pickup Truck Failure

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author photo by Doug DeMuro August 2016

Fifteen years ago, Lincoln's research department turned up an interesting fact: A huge portion of Lincoln owners also owned a pickup truck. Naturally, Lincoln saw an opportunity: They decided they must create a pickup truck.

Instead, they created the Blackwood.

Ah, yes, the Lincoln Blackwood: The brand's first foray into the pickup truck market -- an experiment that lasted for only one model year, 2002, before cancellation. The truck remains one of the most bizarre vehicles ever to wear a Lincoln badge. And in spite of its major failure, I still consider it to be unusually appealing. By "unusually appealing," what I mean is that each time I see a Blackwood on the street, I take a picture of it and then the owner walks up to ask me if I'm mentally ill.

Here are the basics: To create the Blackwood, Lincoln took a Ford F-150 SuperCrew pickup and gave it new body panels, a new interior and a new grille. Each Blackwood was also fitted with a truly primitive navigation system, a 4-speed automatic transmission and a 300-horsepower 5.4-liter V8. Oh, and a $53,000 sticker price, which is about $70,000 in today's money, a gigantic markup over the F-150.

Needless to say, the Blackwood didn't have a very long run: Lincoln built it for only one year, during which time they made just 3,356 total units.

So why did the Blackwood fail? I would say the fact that it had a trunk is one major reason. Yes, that's right: The Blackwood was a pickup truck with a trunk, or rather a bed cover, which came standard from the factory. The purpose of this was never adequately explained. Neither was the truck's split rear tailgate, the strange lines painted on its rear fenders or the 1,200-pound payload capacity -- which meant the truck came dangerously close to being overloaded with five normal-sized adults sitting inside.

Eventually, Lincoln re-entered the pickup market with the Mark LT, though that lasted only three model years. It's now been about a decade since we had a Lincoln pickup, and I'd say we're overdue. Come on, Lincoln, whaddya say? Third time's the charm!

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The Lincoln Blackwood Was a Lovable Pickup Truck Failure - Autotrader