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The Subaru Baja Is Holding Its Value Ridiculously Well

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author photo by Doug DeMuro August 2016

If there ever was a car I thought would take a desperate plunge in value after cancellation, it's the Subaru Baja. It wasn't practical enough to be a normal pickup truck. It was too big to be a normal car. It wasn't as capable as a full-size truck or as fuel-efficient as a normal Outback. It seemed a bit ... compromised. And it only lasted 4 years before meeting its demise.

It turns out, however, the Baja found its niche in used-car shoppers.

The Baja was sold from 2003 to 2006, with an original manufacturer's suggested retail price of around $23,000 to $28,000 with shipping and options. The Outback from the same era sold for roughly the same price, and you can easily find one on Autotrader for something like six to eight grand. But the Baja? Not six grand. Not eight grand. You'd be lucky to find one for 10 grand.

Right now, there are about 170 different Baja models currently listed on Autotrader with an average price of just over $10,000, and that's assuming you're willing to search for the base model. Refine your search to include only the surprisingly sporty 230-horsepower Baja Turbo, and the average asking price climbs to $11,300 (about $4,000 more than the average price of an Outback from the same era).

It gets even crazier, because Baja models with an $11,300 asking price aren't cream-puff, low-mile, preserved-in-a-climate-controlled-bubble examples. Virtually every Baja listed on Autotrader has over 100,000 miles, and there are several examples with over 150,000 miles listed for $10,000. The most expensive Baja listing is a 2005 Turbo with just 25,000 miles, offered by John L. Sullivan Dodge Chrysler Jeep RAM in Northern California -- Subaru Baja country -- for $19,999. That's only a few thousand shy of its original price 11 years ago.

And so, ladies and gentlemen, we can safely say that while the Baja was a flop when it first came out, it's found an audience in people who want a half-truck, half-wagon, all-wheel-drive car with a Subaru badge on it. Whoever they may be.

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Find a Subaru Baja for sale

This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
The Subaru Baja Is Holding Its Value Ridiculously Well - Autotrader