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There's a Baby RAM Truck Available in Mexico

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author photo by Doug DeMuro October 2016

I'm sitting at home the other day, as I often am, eating Doritos, as I often do, when I get an email from a reader. I will call this reader Nick, because that is his name.

Anyway, Nick was driving through his local area, somewhere such as Illinois or possibly Alaska (I don't recall due to my Doritos-induced stupor), when he ran across the vehicle you see here. He also snapped the photo you see here. Not the one that looks laughably photoshopped, even though I don't think it actually is. The one where the camera is focused on Nick's dashboard.

What Nick said, in this email, was that he'd never seen such a vehicle before, but noted it was badged as a RAM. This, he thought, could not be right. RAM makes giant, muscular pickup trucks for people who possess more hunting blinds than phone chargers. This thing is neither giant nor muscular. It looks like a cross between a normal pickup truck and an adolescent raccoon.

Nick also mentioned this RAM truck had a Mexican license plate. So, I hopped on the ol' Google, and I searched for, "Mexican RAM Raccoon," and I spent the next 40 minutes learning all about the coati. Weekends are fun here in the DeMuro household.

But then, I went on the website for RAM in Mexico, and I discovered this is no raccoon; it's an actual pickup truck, called the RAM 700. I suppose that's roughly half of a RAM 1500. And, folks, I don't want to freak you out or anything, but this truck is, according to the RAM Mexico website, porque la vida es una aventura. That's right, pork the view is an adventure.

Here's something else I learned about the RAM 700: It's called the FIAT Strada in Europe, and it was brought to North America by FIAT-Chrysler, specifically for the Mexican market. Down there, it uses a 1.6-liter 4-cylinder with something like 120 horsepower and a manual transmission with 5 velocidades. Despite its pickup truck look, it isn't exactly a heavy-duty workhorse. I couldn't find a towing capacity section on the RAM 700's Mexican website, and the payload capacity is listed at just 1,400 pounds.

This is sort of an ultra-light duty RAM truck, designed to offer more carrying capacity than a car and more ground clearance than a van. I, personally, think it's cool. After all, as the saying goes, pork the view is an adventure.

RAM 700

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This image is a stock photo and is not an exact representation of any vehicle offered for sale. Advertised vehicles of this model may have styling, trim levels, colors and optional equipment that differ from the stock photo.
There's a Baby RAM Truck Available in Mexico - Autotrader